Ultramarine
About Ultramarine (#180698)
The hex color #180698, often referred to as Ultramarine, is a deep and rich shade of blue. In the RGB color model, it is composed of 9.41% red, 2.35% green, and 59.61% blue. This color falls under the category of dark blues, evoking feelings of depth, stability, and sophistication. Ultramarine has a historical significance, originally derived from the precious stone lapis lazuli, making it one of the most expensive pigments in the past. Today, it is synthetically produced and widely used across various industries, including art, design, and printing. Its deep hue makes it suitable for creating a sense of trust and authority in branding and visual communication.
The color #180698, a deep ultramarine, presents considerable accessibility challenges. Its dark hue results in low contrast against light backgrounds, making text or interactive elements difficult to perceive for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for readability and usability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. To enhance accessibility, consider pairing #180698 with very light colors like #FFFFFF or #F0F0F0 to achieve the required contrast. Avoid using it for crucial information or interactive elements without careful attention to contrast. Also, providing alternative text descriptions for images and icons is essential for screen reader users to understand the context.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #180698 can be used for headers, footers, or background accents to create a sophisticated and calming feel. Its depth makes it suitable for websites in the technology, finance, or education sectors. However, it should be used sparingly to prevent visual fatigue. For interactive elements, consider using it as a hover state color, coupled with a lighter text color to improve affordance. Ensuring sufficient contrast with the surrounding elements is key for usability.
Interior Design
In interior design, #180698 can be used as an accent wall color in a study or bedroom to create a serene and intellectual ambiance. It pairs well with neutral colors like gray, beige, or white to balance its intensity. Consider using it for upholstery or decorative accessories like cushions and throws to add a pop of color without overwhelming the space. In well-lit rooms, it can also be used for larger furniture pieces.
Fashion
In fashion, #180698 can be used for formal wear, such as evening gowns or suits, to convey elegance and sophistication. It is particularly flattering on individuals with cool undertones. It can also be used as an accent color in accessories, such as scarves, handbags, or jewelry, to add a touch of refinement to an outfit. When pairing with other colors, consider complementary colors like gold or yellow for a striking contrast.