Ultramarine
General Information about Ultramarine (#1B07AD)
Ultramarine, represented by the hexadecimal color code #1B07AD, is a deep blue color with a rich history. Its name originates from the Latin 'ultramarinus,' meaning 'beyond the sea,' as it was originally derived from the semi-precious stone lapis lazuli, imported from Asia and considered extremely valuable. In color theory, Ultramarine evokes feelings of calm, trust, and authority. It is often associated with royalty, spirituality, and knowledge. In the RGB color model, #1B07AD is composed of 10.6% red, 2.7% green, and 67.8% blue. This color is most effectively used to bring sophistication and depth to designs, although moderation is recommended due to its strong intensity.
The color #1B07AD, also known as Ultramarine, presents several accessibility considerations for web design. Its deep, saturated nature means it requires careful pairing with text and other UI elements to ensure readability. When using #1B07AD as a background, light-colored text (white or very pale shades) is generally necessary to provide sufficient contrast and meet WCAG guidelines. Conversely, if used as a text color, a very light or white background would be required. It's important to use contrast checking tools to verify that the combination meets the minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. Consideration should be given to users with visual impairments who may struggle with low contrast. Using #1B07AD sparingly and thoughtfully can enhance the visual appeal of a design, but attention to contrast is crucial for inclusivity.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Ultramarine (#1B07AD) can be used to create a sense of sophistication and trust, making it ideal for financial or tech-related websites. It can be incorporated into header backgrounds, button highlights, or as an accent color to draw attention to important elements. However, due to its intensity, it should be used sparingly to avoid overwhelming the user. When using it, consider using enough whitespace for improved user experience. Combining it with neutral colors such as white and light grey provides a balanced contrast.
Beauty and Fashion
In the beauty industry, Ultramarine is used for eyeshadows, eyeliners and nail polishes, bringing bold and luxurious look. When used in the right context, it gives a very elegant look. It is important to use the color along with other complementing colors such as golden or silver to bring out its best aspects. Considering the fashion industry, designers might use ultramarine to create statement pieces or highlight other colors.
Interior Design
In interior design, the color can be used in a variety of ways. A darker color can be added as an accent wall, or in smaller doses such as decor or textiles. When used effectively, it can add visual interest and a contemporary feel to the space. To be sure the colors do not look too overwhelming, they should be combined with lighter shades of greys, whites and beiges.