Tory Blue
General Information
The hexadecimal color #1749B3, commonly known as Tory Blue, is a deep, saturated shade of blue that evokes feelings of trust, stability, and sophistication. In the RGB color model, it is composed of 9.02% red, 28.63% green, and 70.2% blue. This composition places it firmly within the blue color spectrum, making it suitable for designs aiming to convey professionalism and reliability. Its unique hue makes it a distinctive choice, often used in branding and visual communications where a sense of authority and calmness is desired. This color tends to appear darker to the human eye. Therefore, make sure the contrast is accessible for every user.
The color #1749B3, also known as Tory Blue, presents some accessibility challenges primarily due to its relatively low luminance. When used as text, it requires careful consideration of the background color to ensure sufficient contrast for readability, especially for users with visual impairments. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. Using a lighter background color is crucial to meet these standards. Additionally, avoid using this color for crucial interactive elements without proper visual cues, as users may struggle to identify them. Providing supplementary indicators like borders or icons can significantly enhance usability.
Shades
Digital Color Formats
Alternative colors
- #3366cc
A slightly lighter shade of blue that provides better contrast against white backgrounds, making it more accessible for users with visual impairments.
- #003399
A darker shade of blue that can be used for backgrounds or elements where higher contrast is needed against light text.
- #808080
A neutral gray can serve as a more accessible alternative for text in certain contexts, especially when paired with a lighter background.
Applications
Web Design
In web design, Tory Blue can be effectively used for headers and primary navigation elements to draw attention and establish a clear visual hierarchy. Its sophisticated tone makes it suitable for professional websites, particularly in the finance or technology sectors. To enhance user experience, consider using it in conjunction with lighter shades for interactive elements, ensuring sufficient contrast for readability and usability. Furthermore, #1749B3 can be integrated into website branding as a secondary color to convey trust and stability, complementing a primary color for a cohesive and visually appealing design.
Interior Design
In interior design, Tory Blue serves as an accent color to impart sophistication and depth to spaces. It's well-suited for creating a calming atmosphere in bedrooms or studies, and it can be paired with neutral tones like gray, white, or beige to create a harmonious palette. As an alternative, it could be implemented on feature walls or select furniture pieces to provide pops of color without overwhelming the space. Consider integrating the color in upholstery fabrics or decorative cushions to add a refined touch to living areas or office spaces. By using it judiciously, it enhances the visual appeal while promoting relaxation and focus.
Fashion
In fashion, Tory Blue can be used to create a statement piece, such as a blazer or dress, that can be paired with neutral colors for a sophisticated look. It's a great color for formal wear and can be used to create a sense of elegance and confidence. As a background color, it can also be implemented on apparel designs to provide a contrast for other visual elements. Accessorizing with Tory Blue, such as a scarf or handbag, can also add a pop of color to an outfit without being too overwhelming. Consider integrating the color in prints or patterns to add depth and visual interest to garments.