Persian Blue
General Information
Persian Blue, with the hex code #1744B3, is a deep, vibrant shade of blue that evokes feelings of trust, stability, and intelligence. It's a color often associated with professionalism and authority, making it a popular choice for corporate branding and design. In color psychology, blue is known to promote calmness and relaxation, but the intensity of Persian Blue also adds a sense of energy and dynamism. This particular shade sits between royal blue and navy blue, offering a unique blend of sophistication and vibrancy. Its rich pigment makes it suitable for a wide range of applications, from digital design to print media, where it can effectively capture attention and convey a sense of trustworthiness.
The contrast ratio of #1744B3 with white text is 11.97:1, which is excellent and passes WCAG AA and AAA standards for all text sizes. However, when used with black text, the contrast ratio is only 1.76:1, failing all WCAG standards. Therefore, when using #1744B3, it's crucial to pair it with a light color like white or a very light shade of gray to ensure readability and accessibility for all users, including those with visual impairments. Avoid using it as a background for dark-colored text. Ensuring sufficient contrast is vital for a positive user experience and compliance with accessibility guidelines. Consider using a color contrast checker tool to verify the contrast ratio before finalizing your color choices.
Shades
Digital Color Formats
Alternative colors
- #3867d1
A slightly lighter shade of blue that maintains a similar aesthetic while potentially improving perceived brightness.
- #0e2a84
A darker shade of blue that provides a stronger, more grounded feel, suitable for backgrounds or elements requiring emphasis.
- #4a648b
A desaturated blue that offers a more muted and subtle appearance, ideal for designs that require a calmer aesthetic.
Applications
Web Design
In web design, Persian Blue can be used as a primary color for buttons, links, and other interactive elements to draw the user's attention. Its vibrant nature makes it suitable for highlighting key features and creating a sense of trust and reliability. It can also be used as a background color for sections that need to stand out, such as calls to action or important announcements. Pairing it with white or light gray text ensures excellent readability and accessibility, enhancing the overall user experience.
Fashion
In the fashion industry, Persian Blue can be incorporated into clothing designs as a bold statement color or used as an accent color to complement neutral tones. It can be used in dresses, shirts, and accessories to add a touch of elegance and sophistication. Additionally, it can be used in branding materials for fashion brands to convey a sense of creativity and style. Consider using it in logos, packaging, and advertising campaigns to create a memorable and impactful brand identity.
Interior Design
Persian Blue can be used as an accent color in interior design to add a pop of color to a room. It can be used in pillows, curtains, and artwork to create a focal point and add visual interest. It pairs well with neutral colors like white, gray, and beige, as well as natural materials like wood and stone. Consider using it in living rooms, bedrooms, and offices to create a calming and inviting atmosphere. A Persian Blue accent wall can add a touch of sophistication and personality to any space.