Downriver
General Information about #0A1D4D
The hexadecimal color code #0A1D4D, also known as Downriver, is a dark shade of blue, that can be described as midnight blue. It is composed of 3.92% red, 11.37% green, and 30.2% blue. In the RGB color model, #0A1D4D consists of 10 red, 29 green, and 77 blue. Represented in the CMYK color model, it is comprised of 87% cyan, 62% magenta, 0% yellow, and 69% black. This color is often associated with depth, stability, and intelligence. It is used in the corporate world, for example, on websites, logos and in print media. Its unique mix of the primary colors red, green and blue gives it an unique look. The color Downriver is a perfect fit for companies with a connection to the sea or shipping.
The color #0A1D4D, also known as Downriver, presents significant accessibility challenges, primarily due to its dark nature. When used as a background color, it necessitates very light text (ideally white or a near-white shade) to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. Testing with accessibility tools is crucial to verify that the chosen text color provides adequate contrast. Furthermore, avoid using #0A1D4D for elements that require fine visual discrimination, such as thin lines or intricate icons, unless they are significantly larger and paired with high-contrast colors. Consider users with visual impairments and those browsing in low-light conditions when implementing this color in user interfaces, ensuring a smooth user experience for all.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade that maintains the blue undertones but offers improved contrast for readability.
A neutral gray that can be used as a background color, providing a more accessible base for text and other elements.
A darker shade of gray. For creating dark mode themes with better contrast.
Applications
Web Design Headers and Footers
In web design, Downriver can be effectively used for headers and footers to create a strong visual anchor for the page. It works well when paired with lighter, contrasting colors for the main content area to ensure readability and visual balance. Its depth makes it suitable for backgrounds where you want to convey sophistication and professionalism. The color works especially well for finance or legal websites, giving the user a sense of security.
Interior Design Accent Wall
In interior design, Downriver can be used as an accent wall color in a room with plenty of natural light. It can create a cozy and enveloping atmosphere when used in smaller spaces like studies or home libraries. The dark color pairs well with metallic accents like gold or copper, or brighter colors like teal and yellow. This color creates a balanced and stylish interior.
Luxury Packaging
Downriver is an excellent choice for packaging design, particularly for luxury goods or products targeting a male demographic. It conveys a sense of sophistication and quality when used on boxes, labels, or containers. It combines well with silver or gold lettering and can be combined with minimalist design elements to emphasize the premium nature of the product inside. This can be used for high end spirits like Scotch or Whiskey.