Ultramarine
General Information about Ultramarine
The hex color #1614A0, also known as Ultramarine, is a deep and intense shade of blue. In the RGB color model, it is composed of 8.63% red, 7.84% green, and 62.75% blue. This color is often associated with royalty, sophistication, and depth. Ultramarine's rich hue makes it a popular choice for various design applications, including branding, web design, and graphic arts. Historically, ultramarine pigment was derived from the precious stone lapis lazuli, making it highly valued and reserved for special uses. Its modern synthetic versions now allow for broader accessibility and application across diverse industries and projects.
The color #1614A0, a deep ultramarine, presents some accessibility challenges, especially concerning color contrast. When used as a foreground color, it requires a very light background to meet WCAG (Web Content Accessibility Guidelines) standards for sufficient contrast. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When used as a background, only very bright colors should be used for text and interactive elements. Ensure interactive elements have additional visual cues beyond color to aid users with color vision deficiencies. It's crucial to test color combinations with accessibility tools to ensure compliance and provide an inclusive user experience for all users, including those with visual impairments. Consider also providing alternative color themes to cater to individual preferences and needs.
Shades
Digital Color Formats
Alternative colors
Applications
Brand Identity
Ultramarine, with its depth and richness, can serve as a primary brand color to evoke feelings of trust, stability, and sophistication. It works well in logos, website headers, and marketing materials where a sense of professionalism is desired. Additionally, the dark shade is excellent as a background for light-colored text, making it a versatile choice for establishing a strong brand identity.
Interior Design
Ultramarine can be used as a bold accent color in interior design. Consider using it for accent walls, throw pillows, or decorative items. When paired with neutral colors like gray, white, or beige, it creates a sophisticated and calming ambiance. The use of ultramarine can add a touch of elegance to any room, making it feel more luxurious and inviting.
Fashion
Ultramarine can be incorporated into fashion through statement pieces or accessories. A dress or a jacket in this hue can make a powerful statement, while accessories like scarves or handbags can add a pop of color to an outfit. It pairs well with both neutral colors like black and white, as well as other bold colors like gold or silver, offering versatility in styling.