Ultramarine
About Ultramarine
The color #13118a, also known as Ultramarine, is a deep and captivating shade of blue with a rich history. Ultramarine's name comes from the Latin "ultramarinus," meaning "beyond the sea," as it was originally derived from the precious mineral lapis lazuli imported from faraway lands. This color evokes feelings of tranquility, depth, and sophistication. In color psychology, blue is often associated with trust, loyalty, and wisdom, making ultramarine a popular choice for brands seeking to project reliability. Its unique hue is a result of its specific combination of red, green, and blue light wavelengths, creating a color that is both intense and calming. Different cultures often associate blue with spirituality and the heavens.
The hex color #13118a, a shade of ultramarine, presents significant accessibility challenges, primarily due to its low luminance value. When used as a foreground color against a white or light background, it can result in poor contrast, making it difficult for users with visual impairments to read the text. According to WCAG guidelines, sufficient contrast is crucial for readability. To improve accessibility, it is recommended to pair #13118a with a much lighter color for text or interactive elements. Alternatively, using it for large graphical elements where fine details aren't critical might be acceptable. Tools like contrast checkers can help ensure compliance with accessibility standards, making web content more inclusive and usable for everyone, including those with color blindness or low vision.
Shades
Digital Color Formats
Alternative colors
A lighter shade of blue that offers better contrast against white backgrounds, improving readability and accessibility.
A neutral gray that provides a softer, more subtle background option, reducing eye strain and enhancing the visibility of other elements.
A more vibrant blue that's easier to see in low light or for people with eyesight problems.
Applications
Website Design
Ultramarine, with its rich and deep tone, is often employed in website headers and banners to create a sense of sophistication and trust. It can serve as a background color that evokes stability, encouraging users to explore the content. The color should be combined with lighter shades for text and interactive elements to guarantee great readability and a visually balanced user experience. Besides websites, it can be applied to mobile app interfaces to create a unified brand presence.
Interior Design
In interior design, ultramarine can be employed as an accent color in living rooms or bedrooms, adding a touch of elegance without overwhelming the space. It works well on cushions, throws, or even a feature wall. When using it in a room, it is important to offset it with light neutral colors like beige or cream to prevent the space from feeling too dark. Furthermore, combining it with metallic accents like gold or silver will enhance its opulent appeal.
Logo and Brand identity
Ultramarine, with its association to wisdom and confidence, is an great choice for business logos, particularly in the finance and technology sectors. It makes an atmosphere of dependability and authority. The color may be used for the whole logo or integrated as an accent color to emphasize certain design aspects. Combine it with white or silver for a sleek, contemporary look. It may also be used for marketing materials and branding to provide a cohesive and powerful image.