Ultramarine
General Information About Ultramarine
Ultramarine, represented by the hexadecimal color code #150497, is a deep, rich blue color reminiscent of the pigment derived from lapis lazuli. Historically, ultramarine was one of the most expensive and highly prized pigments, reserved for important commissions like the robes of the Virgin Mary in Renaissance paintings. The name 'ultramarine' literally means 'beyond the sea,' referring to the pigment's origin, as lapis lazuli had to be imported from distant lands, primarily Afghanistan. In modern times, synthetic ultramarine is widely available, making this beautiful color accessible for various applications, from paints and dyes to plastics and cosmetics. It conveys depth, stability, and trustworthiness, and is associated with intellect, authority, and calmness. The color is still associated with royalty.
The color #150497, a deep ultramarine, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value of 3 means that text rendered in this color against a white background would have a very low contrast ratio, failing WCAG guidelines for readability. Specifically, it would not meet the minimum contrast ratio of 4.5:1 for normal text or 3:1 for large text (14pt bold or 18pt regular). To improve accessibility, it's imperative to pair this color with much lighter foreground colors. White or very light shades of yellow or green would provide the necessary contrast. When used for interactive elements like buttons or links, sufficient visual cues beyond color alone should be provided, such as underlines or icons, to ensure usability for colorblind users. Additionally, consider providing a high-contrast mode option on websites that use this color extensively to cater to users with diverse visual needs. Careful attention to color contrast is crucial for ensuring an inclusive and accessible user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Financial Website Design
Ultramarine, with its depth and sophistication, can be utilized in website design to create a sense of trust and authority. It's particularly effective in the financial or legal sectors, where conveying stability and reliability is paramount. Imagine a website for a wealth management firm using #150497 as a primary color for headers and key call-to-action buttons, paired with clean, white space and professional imagery. This color evokes a sense of confidence, which is essential in building client relationships in the finance industry. The deep blue can be used to bring confidence to the customer.
Cosmetics Packaging
In the realm of beauty and cosmetics, ultramarine can be a striking color choice for packaging and branding, especially for products targeting a sophisticated clientele. Picture a high-end skincare line using #150497 for its product labels and boxes, conveying a sense of luxury and scientific innovation. The association with depth and richness makes it suitable for high end brands and thus is used for expensive products. This color is evocative of deep sea and thus adds a luxurious touch to the product.
Fashion Accent Color
In the world of fashion, ultramarine can be used as an accent color in clothing design. Envision an evening gown with subtle details in #150497, such as beadwork or embroidery, to add a touch of elegance and sophistication. This deep color can also be used as the main color for statement accessories like handbags or scarves, providing a pop of color against neutral outfits. The deep blue can be used to evoke elegance and sophistication.