Persian Blue

General Information about Persian Blue

The color #143DB2, also known as Persian Blue, is a deep and vibrant shade of blue with a hexadecimal value of #143DB2. It is composed of 7.84% red, 23.92% green, and 73.73% blue. In the RGB color space, this translates to R:20, G:61, B:178. The hue angle of Persian Blue is 223.9 degrees, its saturation is 80.0%, and its lightness is 39.6%. Persian Blue evokes feelings of trust, intelligence, and stability, making it a popular choice in branding and design where these qualities are desired. It is often associated with royalty, wisdom, and tranquility. In color psychology, blue is known to promote relaxation and reduce stress, making it suitable for use in environments designed to promote calmness and serenity. It is a color often associated with the sea and sky, which can inspire feelings of vastness and freedom.

The hex color #143DB2, also known as Persian Blue, presents some accessibility challenges due to its relatively low luminance. When used as a foreground color against a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) contrast ratio requirements, particularly for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. To improve accessibility, consider pairing #143DB2 with lighter background colors or using it for larger graphical elements where the contrast requirements are less stringent. Alternatively, a lighter shade of blue or a different color altogether might be more appropriate for body text to ensure readability for all users. Testing color combinations with accessibility tools is highly recommended to verify compliance with accessibility standards. Also, avoid using this color as the sole means of conveying important information.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design Accent Color

  In web design, Persian Blue can be employed as an accent color for buttons, links, or headings to draw attention to key interactive elements. Due to its rich and vibrant nature, it's well-suited for creating a sense of depth and sophistication in user interfaces. Additionally, it can be used strategically in data visualizations to highlight important trends or patterns. However, it should be used sparingly and balanced with neutral colors to avoid overwhelming the user. The color works particularly well for websites related to technology, finance, or education, where trustworthiness and professionalism are paramount. Consider combining it with complementary colors like yellow or orange for a visually appealing contrast.

• Packaging Design

  Persian Blue's depth and vibrancy make it an excellent choice for creating eye-catching packaging designs. It can evoke feelings of trust, reliability, and sophistication, making it suitable for products ranging from cosmetics to high-end electronics. When used in combination with gold or silver accents, it can create a luxurious and premium feel. The color's ability to stand out on shelves makes it a valuable asset for brands seeking to differentiate themselves from the competition. Consider using it for logos, product labels, and packaging materials to create a memorable and impactful brand presence.

• Interior Design Accent

  In interior design, Persian Blue can be utilized to create a calming and sophisticated atmosphere in living spaces. It can be applied as an accent wall color in bedrooms or living rooms to add depth and character. Additionally, it can be incorporated into furniture upholstery, decorative pillows, or artwork to create a cohesive and visually appealing design scheme. Pair it with natural materials like wood and linen to create a balanced and inviting space. The color's versatility allows it to be used in a variety of design styles, from modern and minimalist to traditional and opulent. Be careful about overusing the color as it may be overwhelming.

Complementary color

Buttons