Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #1310A3, is a deep, vivid blue hue. Historically, Ultramarine was derived from the precious stone lapis lazuli, making it one of the most expensive pigments. The name "Ultramarine" literally means "beyond the sea," reflecting its origin as a pigment imported from Asia. Today, synthetic versions of Ultramarine are widely available, making it more accessible for various applications. In color theory, Ultramarine is considered a cool color, associated with depth, stability, and wisdom. It often evokes feelings of calmness, trust, and authority. It is different from the royal blue and navy blue. These colors are more saturated and lighter in tone.
The color #1310A3, also known as Ultramarine, presents significant accessibility challenges, particularly concerning color contrast. When used as text against a white background, it fails to meet WCAG (Web Content Accessibility Guidelines) AA standards, rendering it difficult for users with visual impairments to read comfortably. Similarly, its use as a background color for white text creates an equally inaccessible combination. To enhance accessibility, consider pairing Ultramarine with lighter, contrasting colors like yellows, creams, or even lighter shades of blue. Implementing a color contrast checker during design is crucial to ensure the color combination achieves a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, in accordance with WCAG guidelines. This adjustment will significantly improve readability and overall user experience for individuals with varying visual abilities.
Shades
Digital Color Formats
Alternative colors
- #3f3cb5
A slightly lighter shade that offers better contrast against white backgrounds while retaining a similar aesthetic.
- #4169e1
A more vibrant alternative that provides a visually striking appearance and can improve contrast in certain applications.
- #5d4dc4
A lighter alternative that still carries the essence of Ultramarine, useful when you need a vibrant but not too dark blue.
Applications
Branding and Website Design
Ultramarine is a powerful color choice for branding, especially for technology companies or businesses aiming to convey innovation and trustworthiness. Its depth and sophistication can evoke feelings of stability and expertise. In website design, it can be used strategically for headings, buttons, or accents to draw attention and create a sense of professionalism. When implementing this color in user interfaces, it is important to use it with restraint, as too much Ultramarine can be overwhelming. Consider pairing it with neutral tones like whites, grays, or light blues to balance its intensity and ensure a harmonious user experience.
Fashion and Interior Design
In the realm of fashion, Ultramarine can be a captivating choice for evening wear or statement pieces. Its richness and depth make it suitable for creating elegant and sophisticated looks. When used in smaller doses, such as accessories like scarves or handbags, it can add a pop of color to an otherwise neutral outfit. In interior design, Ultramarine can be used to create a focal point in a room, whether it's through a statement wall, a piece of furniture, or decorative accents. It is essential to balance the intensity of Ultramarine with lighter colors and natural materials to prevent the space from feeling too dark or overwhelming.
Data Visualization
In data visualization, Ultramarine can effectively represent a category in a data set. It provides visual distinction when displaying information on graphs or charts. It can be used to highlight key elements of your content. A good design practice is to use a accessible palette of colors to convey information effectively.