Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hex code #100E8D, is a deep blue color often associated with royalty, wisdom, and depth. Its name originates from the Latin 'ultramarinus', meaning 'beyond the sea', as it was originally derived from the precious gemstone lapis lazuli, which was imported from overseas. In color psychology, Ultramarine evokes feelings of tranquility, trust, and sophistication. It is frequently used in branding to convey reliability and professionalism. In art, Ultramarine is prized for its rich hue and lasting quality, making it a favorite among painters. It is a very popular color to use.
The hex color #100E8D, also known as Ultramarine, presents some accessibility challenges, particularly regarding color contrast. When used as text against a white background, the contrast ratio is quite low, making it difficult for users with visual impairments to read. To improve accessibility, consider pairing it with lighter hues like whites, yellows, or lighter shades of blue. Using it for purely decorative elements is fine, but avoid it for crucial information, interactive elements, or text. Also, ensure sufficient size, thickness or space for clickable or selectable elements. Adhering to WCAG (Web Content Accessibility Guidelines) standards is crucial to provide an inclusive digital experience. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Testing with accessibility tools is important to validate the design.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design for Tech Companies
Ultramarine can be used as a primary brand color for tech companies, given its association with innovation and trust. In web design, it can highlight important calls to action, create visually appealing headers, and accent navigation menus. Its deep tone evokes feelings of reliability and professionalism. This makes it suitable for financial, healthcare or technological web applications. When applying it to websites, one should consider the accessibility and follow WCAG guidelines.
Interior Design Accents
Ultramarine can be used in interior design for accent walls or statement pieces, adding a touch of elegance and sophistication to a space. Paired with neutral tones, it creates a balanced and calming atmosphere. Consider using it in rooms that benefit from a sense of depth or tranquility, such as bedrooms or studies. The color creates a very elegant and sophisticated atmosphere. Combine with neutral tones and make the blue the center of attention.
Beauty applications
Ultramarine is often used as a vibrant eyeshadow color to make the eye pop. It should be applied carefully as it might be too vibrant for some skin types. It can also be used in nail design.