Ultramarine
About Ultramarine
Ultramarine, represented by the hex code #13098F, is a deep blue color with a rich history. Originally derived from the precious mineral lapis lazuli, ultramarine was highly valued for its intense color and rarity. During the Middle Ages and Renaissance, it was primarily used by artists to depict the robes of the Virgin Mary, symbolizing her purity and royalty. The process of extracting the pigment from lapis lazuli was laborious and expensive, making ultramarine a pigment reserved for the most important commissions. Today, synthetic ultramarine is readily available, making this beautiful color accessible for various applications, from art and design to fashion and cosmetics.
The color #13098F, a deep ultramarine, presents significant accessibility challenges, especially in web design. Its dark hue results in very low contrast against standard light backgrounds, making text difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast is essential for readability. To ensure accessibility, it's crucial to pair this color with very light shades, such as white or pale yellow. The use of larger font sizes and heavier font weights can also somewhat improve readability. Moreover, avoid using this color for interactive elements without clear visual cues, as users might struggle to identify them. Thorough testing with accessibility tools is recommended to validate contrast ratios and ensure compliance with accessibility standards, providing an inclusive experience for all users.
Shades
Digital Color Formats
Alternative colors
- #2e3192
A slightly lighter blue that offers better contrast against white backgrounds, improving readability and accessibility.
- #3d48af
A more vibrant blue that can be used as an accent color to draw attention without sacrificing readability.
- #1e1f2e
A color that can be used as a background color for dark mode designs, providing a comfortable viewing experience in low-light conditions.
Applications
Tech Branding
Ultramarine, with its depth and intensity, serves as an excellent choice for branding within the technology sector. Its association with innovation and sophistication can effectively communicate a company's forward-thinking approach. Imagine a tech startup using this color for its logo and website, instantly conveying trust and reliability. When strategically incorporated into interface design, ultramarine provides a visually appealing experience that promotes user engagement. It can also be used to highlight key sections or calls to action, encouraging exploration and interaction.
Interior Accents
In interior design, ultramarine offers a touch of elegance and sophistication. Its rich hue can be used to create a focal point within a room, such as an accent wall or a statement piece of furniture. Paired with neutral colors like cream or gray, ultramarine adds depth and visual interest without overwhelming the space. The color's calming effect can create a relaxing atmosphere, making it suitable for bedrooms or reading rooms. Additionally, ultramarine can be incorporated through textiles like curtains or rugs, providing subtle yet impactful pops of color.
Fashion Design
Ultramarine is a striking color choice for evening wear. Its depth and richness can add a touch of elegance and sophistication to dresses, suits, and accessories. Consider a flowing gown in ultramarine, creating a dramatic silhouette that commands attention. When paired with metallic accents like gold or silver, the color exudes luxury and glamour. Ultramarine can also be used in smaller doses, such as in jewelry or handbags, adding a pop of color to an otherwise neutral outfit.