Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hex code #170BA9, is a deep blue color known for its rich and vibrant hue. Historically, Ultramarine was derived from the precious gemstone lapis lazuli, making it one of the most expensive pigments. The name 'Ultramarine' literally means 'beyond the sea,' referring to its origin from lands beyond the sea. Today, synthetic Ultramarine is widely available, offering the same stunning color at a fraction of the cost. In color theory, Ultramarine is often associated with depth, stability, and wisdom, lending itself to designs that aim to evoke trust and authority. Its use can bring a sense of elegance and sophistication to any design project, whether in digital interfaces, print materials, or even interior design.
The color #170BA9, Ultramarine, presents several accessibility considerations for web design. Its dark hue means it generally requires light-colored text for sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using Ultramarine as a background, ensure text meets these contrast requirements to aid users with visual impairments. Tools like contrast checkers can help assess compliance. Moreover, avoid relying solely on color to convey important information, as colorblind users may struggle to differentiate it from other colors. Supplement color cues with text labels or icons. In interactive elements such as buttons or links, provide clear visual cues on hover or focus states to ensure affordance and usability. Thoughtful application of Ultramarine, combined with appropriate contrast and redundant cues, enhances inclusivity.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade that maintains the Ultramarine feel but provides better contrast with darker text.
A brighter, more vibrant blue that can be used as an accent color while ensuring sufficient contrast with white elements.
A dark shade of blue, it provides a classic and sophisticated appearance, suitable for professional websites and applications.
Applications
Financial Website Design
Ultramarine, with its rich and deep blue hue, is highly suitable for creating a sense of trust and authority in financial websites or applications. Its association with stability makes it ideal for backgrounds or key interactive elements, such as buttons and call-to-action areas, where you want to inspire confidence in users. Using Ultramarine can subtly reinforce the reliability and security of the financial services offered, helping to build a positive user experience.
Beauty and Cosmetics Branding
In the realm of beauty and cosmetics, Ultramarine adds a touch of elegance and sophistication. It can be used in packaging design to convey a sense of luxury and high quality, particularly for skincare or makeup products. As eyeshadow, Ultramarine can enhance the eyes with its captivating depth. Consider using it as an accent color in branding to evoke a sense of timeless beauty and classic style, appealing to consumers who appreciate sophistication and premium quality.
Interior Design
Ultramarine brings a sense of depth and serenity to interior spaces. As a wall color, it can create a calming atmosphere in bedrooms or studies, promoting relaxation and concentration. It works particularly well in spaces with ample natural light, where its richness is enhanced. In furniture design, Ultramarine can add a pop of color to sofas, chairs, or decorative items, bringing a sense of elegance. Consider using it as an accent color alongside neutral tones to create a balanced and inviting interior.