Persian Blue
General Information about Persian Blue
The hexadecimal color #124AD4, also known as Persian Blue, is a deep, vibrant shade of blue. It is composed of 7.1% red, 29% green, and 83.1% blue. In the RGB color model, this translates to R:18, G:74, B:212. In the CMYK color model, the color is composed of 91.5% cyan, 65.1% magenta, 0% yellow, and 16.9% black. Persian Blue is often associated with trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. It's a color that is often used to convey stability and reliability. It's a popular color in corporate branding for this very reason. The color is often used to convey a sense of depth and sophistication. It can be used in websites, logos, and other design materials to create a sense of professionalism and elegance.
The color #124AD4, also known as Persian Blue, presents some accessibility considerations, particularly in web design. Its relatively low lightness value can pose challenges when used as a background color for text. To ensure readability, it's crucial to pair it with a text color that provides sufficient contrast. White or very light shades of yellow or green are often suitable choices. When used for interactive elements like buttons or links, consider providing clear visual cues, such as hover effects or outlines, to indicate their interactive state. Adhering to WCAG (Web Content Accessibility Guidelines) contrast ratio requirements is essential to make content accessible to users with visual impairments. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Testing color combinations with accessibility tools can help verify compliance and ensure a positive user experience for everyone.
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Applications
Tech Startup Branding
Persian Blue can serve as the primary brand color for a tech startup, conveying trustworthiness, innovation, and stability. Its depth and sophistication make it ideal for websites, logos, and marketing materials, establishing a strong brand identity and attracting a target audience interested in cutting-edge technology and reliable solutions. Paired with a clean, modern font, the color can evoke a sense of professionalism and forward-thinking.
Interior Design Accent
In interior design, Persian Blue can be used as an accent color in a living room or bedroom to create a calming and sophisticated atmosphere. It can be applied to throw pillows, curtains, or a feature wall, complementing neutral tones like gray or beige. The color evokes a sense of tranquility and elegance, perfect for creating a relaxing and inviting space. To avoid overwhelming the space, use it sparingly and balance it with lighter colors.
Data Visualization
Persian Blue is an excellent choice for data visualizations and infographics because of its ability to stand out. It can represent key data points in charts and graphs, drawing the viewer's attention to important information. The color is easy to differentiate from other colors on the screen and adds an element of sophistication to the presentation of data, making it more engaging and memorable for the audience. Pairing it with contrasting secondary colors can enhance the visual impact and clarity of the data.