Downriver
General Information about #071C50
The hex color #071C50, also known as Downriver, is a very dark shade of blue, almost black. In the RGB color model, it is composed of 2.75% red, 10.98% green, and 31.37% blue. In the CMYK color model, it consists of 91% cyan, 65% magenta, 0% yellow, and 69% black. This color is often associated with depth, sophistication, and a sense of calm. Due to its dark nature, it is generally used as a background or accent color rather than for primary text. The hexadecimal color code provides a standardized way to represent this color across different platforms and applications, making it easy to reproduce consistently in web design, graphic design, and other digital media. Its use can evoke feelings of professionalism and trustworthiness.
The hex color #071C50, often called Downriver, presents significant accessibility challenges due to its very dark hue. Its low luminance value means it requires careful consideration when used for text or interactive elements. To ensure readability and usability, it is crucial to pair #071C50 with very light colors, such as white or pale yellows, for sufficient contrast. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Using online contrast checkers is highly recommended to verify compliance. Avoid using #071C50 for small text or essential interface components unless paired with a sufficiently light color. In situations where color is used to convey meaning, provide alternative cues, such as labels or icons, to ensure accessibility for users with visual impairments. Thoughtful implementation is essential to make content accessible and inclusive.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that provides better contrast while maintaining a similar aesthetic.
A near-black alternative that still offers a sophisticated look but with potentially better contrast depending on the application.
A dark desaturated blue that would give similar feelings and usability
Applications
Website Headers/Footers
Downriver (#071C50) can be used as a background color for website headers or footers to create a sense of depth and sophistication. When used sparingly, it can add a touch of elegance without overwhelming the user. Ensure that the text and interactive elements placed on this background have sufficient contrast to maintain readability and usability. Consider using a lighter color for buttons or links to make them stand out against the dark background. This color works well to give a serious but calm feeling.
Accent Walls
In interior design, #071C50 can be used as an accent wall color in a study or library to create a cozy and intellectual atmosphere. Pair it with lighter-colored furniture and accessories to balance the darkness and prevent the room from feeling too enclosed. Using this color in a room creates calmness and focus to the activity at hand.
Formal Wear
Downriver is often chosen for formal wear. The serious and calm tone gives a feeling of safety and security. Often used together with contrasting colors for important events like galas or formal company parties.