Blue Zodiac
General Information about Blue Zodiac
The hex color #122347, also known as Blue Zodiac, is a deep, dark shade of blue with a rich and complex character. It belongs to the blue color family and exhibits a subtle yet noticeable depth that makes it a versatile choice for various design applications. This color is composed of 7.1% red, 13.7% green, and 27.8% blue, according to the RGB color model. In the CMYK color model, it consists of 74.4% cyan, 50.8% magenta, 0% yellow, and 72.2% black. The color's cool undertones evoke feelings of serenity, stability, and sophistication. Blue Zodiac can be utilized to create a sense of trust, reliability, and professionalism. The color's hexadecimal nature makes it an easy to use and copy color for web applications.
The hex color #122347, also known as Blue Zodiac, presents some accessibility challenges, particularly concerning color contrast. When using this color for text or interactive elements, it is crucial to ensure sufficient contrast against the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to meet AA compliance. Using online contrast checkers is advised to test color combinations. To improve accessibility, consider pairing #122347 with lighter colors or adding visual cues, such as borders or icons, to convey information clearly. Users with visual impairments will benefit from these considerations, making the design more inclusive and user-friendly. Avoid using #122347 for critical information without adequate contrast, as it may be difficult for some users to perceive.
Shades
Digital Color Formats
Alternative colors
- #28355b
A slightly lighter blue that offers better contrast against white backgrounds while retaining a similar aesthetic.
- #344259
A desaturated version that can be used for backgrounds or less critical elements where high contrast is not required.
- #1e3a8a
A vibrant alternative that maintains a similar depth while providing better visibility.
Applications
Corporate Branding
Blue Zodiac, with its depth and sophistication, can be used to create a sense of professionalism and trust. It is particularly well-suited for websites and marketing materials in the finance, technology, or consulting industries. Its calming and reliable associations make it a strong choice for brands aiming to convey stability and expertise. Imagine a financial institution using this color in its logo and website design to instill confidence in its clients. The color evokes a sense of security and dependability, crucial for building long-term relationships in the financial sector.
Web Design
The deep, contemplative nature of Blue Zodiac lends itself well to creating immersive and atmospheric environments in web design. It can be used as a primary or secondary color to establish a mood of mystery, sophistication, or innovation. Consider how a website for a futuristic technology company might utilize this color to enhance the user experience. Using #122347 in combination with other blues and accent colors can create a visually striking and engaging online presence, perfect for capturing the attention of tech-savvy audiences seeking cutting-edge solutions.
Interior Design Accent
In interior design, Blue Zodiac can serve as a sophisticated accent color for walls, furniture, or decor. Its deep hue adds a touch of elegance and drama to spaces, particularly when paired with lighter neutrals or metallic accents. The color works well in bedrooms, living rooms, or studies, creating a calming and refined atmosphere. Imagine a bedroom with walls painted in a light gray, complemented by Blue Zodiac throw pillows and artwork. This color combination creates a cozy and stylish retreat, perfect for unwinding after a long day.