Ultramarine
General Information about Ultramarine
The color #120494, commonly known as Ultramarine, is a deep, rich blue hue that evokes feelings of depth, stability, and sophistication. It belongs to the blue color family and is characterized by its strong saturation and relatively low brightness. In color theory, Ultramarine is often associated with trust, loyalty, and confidence, making it a popular choice for branding and design applications. Historically, Ultramarine pigment was derived from the semi-precious stone lapis lazuli, making it one of the most expensive and highly valued pigments. Its use was often reserved for important works of art, particularly in religious paintings to depict the robes of the Virgin Mary. Today, it's synthetically produced, making it more accessible for various applications.
The hex color #120494, also known as Ultramarine, presents considerable accessibility challenges primarily due to its very dark nature. When used as a background color, it necessitates extremely light text to ensure sufficient contrast for readability, adhering to WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When used for text itself, it may strain the eyes, especially for users with visual impairments. Careful consideration should be given to the surrounding colors and the size and weight of the text. Providing alternative high-contrast themes or allowing users to adjust color settings can significantly improve accessibility. Ensuring that all interactive elements using this color have distinct visual cues beyond color alone is crucial for users with color blindness.
Shades
Digital Color Formats
Alternative colors
- #336699
A slightly lighter shade of blue that offers better contrast when paired with darker text or elements, improving readability.
- #0033cc
A more vibrant blue that can be used to draw attention while maintaining some of the depth of the original color, but requires careful contrast considerations.
- #4682b4
This blue offers a softer alternative, providing visual interest without the starkness of the original, allowing for greater flexibility in design and usability.
Applications
Corporate Website Design
In web design, Ultramarine can be used to create a sophisticated and elegant feel for websites. It is often used in the backgrounds of headers or footers to provide a strong contrast with lighter content areas. It could also be used for buttons or other interactive elements, but care should be taken to ensure sufficient contrast with the text. Its depth makes it suitable for websites aiming for a professional and trustworthy image, such as corporate or financial institutions. It evokes a sense of stability and authority, thus enhancing the user's confidence in the brand.
High-Fashion Apparel
In fashion, Ultramarine is a versatile color that can be used in various ways. It is often used in evening wear to create a sense of elegance and sophistication. It can also be used in casual wear to add a pop of color to an outfit. When used in accessories, such as scarves or handbags, it can complement a wide range of other colors. This shade of blue is particularly well-suited for creating a bold and memorable statement, whether in a formal or informal setting. Its rich tone conveys a sense of luxury and refinement.
Interior Design Accents
Ultramarine in interior design creates depth and a calming atmosphere. It's commonly used as an accent wall in living rooms or bedrooms, providing a serene backdrop. When paired with lighter colors like whites or creams, it can create a sophisticated contrast. The color is also great for upholstery or decorative elements such as cushions or throws, adding a touch of elegance and visual interest to the space. Using Ultramarine in moderation can evoke a sense of luxury and sophistication in any interior setting.