Ultramarine
General Information about Ultramarine
The hexadecimal color code #1505AF represents a specific shade of blue known as Ultramarine. It is composed of 8.24% red, 1.96% green, and 68.63% blue. In the RGB color model, this corresponds to the values R:21, G:5, B:175. The color is a very deep, saturated blue, which can be perceived as intense and regal. Ultramarine has a long history, originally derived from the precious gemstone lapis lazuli. Due to its rarity and cost, it was highly valued and often associated with royalty and religious figures. Today, synthetic versions of Ultramarine are widely available, making it accessible for various applications. It is important to understand its composition to use it effectively in digital and traditional media, accounting for its impact on contrast and readability.
The color #1505AF, Ultramarine, presents some accessibility challenges, especially in web design. Its deep hue results in low contrast when paired with lighter colors like white or pale yellow, which is vital for readability. To ensure compliance with accessibility standards such as WCAG, it is crucial to use a sufficient contrast ratio of at least 4.5:1 for normal text and 3:1 for large text and user interface components. Using color contrast tools can help determine suitable pairings. Furthermore, consider providing alternative visual cues, such as icons or text labels, for users who may have difficulty distinguishing colors. When using this color for interactive elements, verify that the focus states are clearly visible and distinguishable from the background, even for those with visual impairments or color blindness. Because it is a dark color, it requires very light foreground text to meet contrast guidelines.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Ultramarine can be used to create a bold and sophisticated look. It is suitable for headings, call-to-action buttons, or background accents. However, it should be used sparingly to avoid overwhelming the user. When used in UI elements, ensure that interactive elements such as buttons and links are easily distinguishable and have sufficient contrast. In data visualization, Ultramarine can highlight important data points in charts and graphs. When applying this color to UI or UX, ensure sufficient contrast with text and interactive elements. Because it is a dark color, the text should be lighter. It is ideal to add some depth with shadows or gradients, because it is very dark.
Fashion and Interior Design
In fashion, Ultramarine can be used in statement pieces like dresses, suits, or accessories. It is a versatile color that can be paired with neutrals or other bold colors. For interior design, Ultramarine can be used as an accent color in a room, such as in a throw pillow, rug, or piece of art. It can also be used to paint a focal wall to create a dramatic effect. When using this color in design, it's important to consider the psychology of color. Ultramarine can evoke feelings of peace, tranquility, and wisdom. It can also be associated with luxury and royalty. It is very good for creating depth to a design.
Branding and Beauty
In brand development, Ultramarine evokes trust and knowledge. It is suitable for logos, websites, and marketing materials. Ensure that the color is consistently used across all platforms and channels to create a recognizable brand identity. In the beauty industry, Ultramarine can be used in eyeshadows, eyeliners, and mascaras to create a dramatic and captivating look. It is often associated with luxury and sophistication, making it a popular choice for high-end cosmetics. The brand's marketing should align with the color's connotations to effectively communicate with the target audience.