Denim
General Information about Denim (#1152B9)
The hexadecimal color #1152B9, often referred to as Denim, is a deep, saturated shade of blue. It's composed of 6.7% red, 32.2% green, and 72.5% blue. In the RGB color space, it translates to (17, 82, 185). Denim blue is frequently associated with feelings of calmness, stability, and trustworthiness. It is often used in corporate branding and web design to convey professionalism and reliability. The color is also quite versatile and can be found in various applications, from fashion to interior decor, often serving as a primary or accent color. Its hex code makes it easily adaptable for digital design projects.
The color #1152B9, also known as Denim, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it's essential to pair it with text or foreground elements that have sufficient luminance contrast. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. Given the darkness of #1152B9, lighter colors like white, light yellow, or very pale shades of green or blue are recommended for text. Using a color contrast checker tool is highly advisable to ensure compliance. Also, avoid using this color to convey important information without additional cues, as users with color vision deficiencies may not be able to distinguish it effectively. Consider providing redundant cues such as text labels or icons alongside color-coded elements.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #1152B9 can be used for primary buttons to give the website a modern and trustworthy feel. It is a good color for call-to-action elements to grab the user's attention. Because of the blue color, it's suitable for sites in the technology, finance, or education sector. It should be paired with lighter accent colors and sufficient white space to ensure readability and a clean design.
Fashion
In fashion, Denim (#1152B9) can be an inspiring choice for creating elegant evening wear or professional business outfits. Its deep blue hue evokes a sense of sophistication and reliability, making it ideal for dresses, suits, and blouses. It can be combined with neutral colors like gray, white, or beige to create a balanced and stylish ensemble. Furthermore, it works well with metallic accents such as silver or gold to add a touch of glamour.
Branding
This color can be used in branding for companies wanting to convey trust, stability, and intelligence. It's great for logos, websites, and marketing materials within the tech or financial sectors. The psychological effect is a sense of reliability and security, which can be beneficial for customer relations. It should be applied consistently to ensure a recognizable brand identity.