Downriver

General Information about #072350

The hex color #072350, often referred to as "Downriver," is a very dark shade of blue, almost appearing black. It belongs to the blue color family and has low saturation and brightness values. In the RGB color model, it is composed of 2.75% red, 13.73% green, and 31.37% blue. Its CMYK representation is 91% cyan, 56% magenta, 0% yellow, and 69% black. This color evokes feelings of depth, calmness, and sophistication. Due to its darkness, it is often used to create contrast with lighter colors in designs. Downriver is a color that adds a touch of elegance and seriousness to any visual context.

The hex color #072350, also known as Downriver, presents significant accessibility challenges due to its very dark nature. Its low luminance results in poor contrast against lighter backgrounds, potentially making text or interactive elements difficult for users with visual impairments to discern. According to WCAG guidelines, sufficient contrast is crucial for readability and usability. To improve accessibility, it is recommended to pair #072350 with much lighter colors, such as whites or very pale yellows. Avoid using it with mid-tone grays or similar dark shades. Ensure the contrast ratio meets the minimum requirements specified in WCAG 2.1 AA or AAA standards to cater to a broader audience, including those with low vision or color blindness. Consider using a color contrast checker to verify compliance.

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Applications

• Web Design

  In web design, #072350 can be used for website headers or footers to create a sense of depth and sophistication. However, careful consideration should be given to text color to ensure readability. For example, using a light-colored text on a #072350 background could be effective. This color is also suitable for interactive elements such as buttons or links if appropriately contrasted. Consider also using it as a secondary color, paired with another more prominent background-color. It is not advised to use this as a background color for charts, infographics or similar since it may make the content unreadable.

• Interior Design

  In interior design, #072350 can be applied to create a calming and serene atmosphere in bedrooms or living rooms. It works well as an accent wall color or for upholstery on furniture. Complementary colors and light fixtures are essential to brighten the space and avoid a gloomy feel. Pair with warm tones like beige or gold to create balance. This color is suitable for creating a cozy and comforting environment.

• Fashion

  In fashion, #072350 can be used as a primary color for evening wear or formal attire, conveying a sense of elegance and mystery. Accessorize with silver or gold to enhance its richness. It can also be incorporated into casual wear as an accent color for jackets, scarves, or handbags, providing a touch of sophistication to everyday outfits. Combining with brighter, complementary color tones may also make for good looking fashion designs.

Complementary color

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