Tory Blue
General Information
The hexadecimal color code #104BBA represents a shade of blue, often referred to as Tory Blue. It is composed of 6.27% red, 29.41% green, and 72.94% blue. In the RGB color model, it is defined by the values (16, 75, 186). This specific shade of blue tends to evoke feelings of tranquility, trust, and stability. Colors like Tory Blue are frequently used in corporate branding and marketing materials to convey a sense of professionalism and reliability. Its relatively low saturation contributes to its subtlety, making it versatile for various design applications. Understanding the properties of this color allows designers to use it effectively in different contexts.
The hex color #104BBA, also known as Tory Blue, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, the contrast ratio may not meet WCAG (Web Content Accessibility Guidelines) standards for Level AA compliance. This means that users with moderate visual impairments might find it difficult to read. To improve accessibility, consider using a lighter background or a darker shade of blue for the text. Alternatively, you could use #104BBA for larger text elements, where contrast requirements are less stringent. When used for interactive elements like buttons, ensure sufficient contrast with surrounding elements for users to easily identify them. Careful consideration of color combinations and contrast ratios is crucial for ensuring inclusivity in design.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Tory Blue can be effectively used for creating a calm and trustworthy atmosphere. It's suitable for header backgrounds, button accents, and subtle navigational elements. For instance, consider employing it as a secondary color in a website for a financial institution to convey reliability and stability. Combining it with lighter shades can create depth and visual interest without compromising readability. Ensure that the color is used sparingly to avoid overwhelming the user and to maintain a professional appearance. Its use in website banners can attract user attention.
Fashion Design
Tory Blue can be incorporated into clothing design to create pieces that are both sophisticated and calming. Imagine using it in a flowing dress or a well-tailored suit. As an accent color, it can be used to bring out the boldness of neutral outfits or paired with brighter colors to create a dynamic look. This color works well for business casual clothing and is suitable for formal wear that aims for subtle elegance. Accessorizing with complementary colors can further enhance the visual appeal.
Interior Design
Tory Blue's serene nature makes it a valuable asset in interior design. It can be used to create a calming atmosphere in bedrooms or studies. Consider using it as an accent wall color or for upholstery to add a touch of sophistication without being overbearing. It pairs well with neutral tones like gray and beige, or with warmer colors for contrast. Using it in decorative elements like cushions and throws can bring a sense of tranquility to a room.