Downriver

General Information about #072050

The hex color #072050, often referred to as "Downriver", is a deep, dark shade of blue. In the RGB color model, it is composed of 2.75% red, 12.55% green, and 31.37% blue. This composition places it firmly within the blue color spectrum, characterized by its low red and green components relative to the significantly higher blue component. The color's hexadecimal representation, #072050, is commonly used in web design and digital media to ensure consistent color rendering across different platforms and devices. Its subdued nature makes it suitable for backgrounds and elements where a calming, professional tone is desired. Understanding its RGB and hex values is crucial for designers and developers aiming to accurately reproduce this specific shade in their projects.

The hex color #072050, also known as Downriver, presents some accessibility challenges, particularly concerning color contrast. When used as a background, it necessitates very light text colors to ensure readability, as its low luminance can make darker text virtually invisible. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for larger text to meet WCAG (Web Content Accessibility Guidelines) standards. To improve accessibility, consider pairing #072050 with colors like #FFFFFF (white) or #E0E0E0 (light gray) for text. Avoid using it for crucial interactive elements without sufficient contrast, as this can exclude users with visual impairments. Furthermore, providing alternative visual cues, such as icons or underlines, can help compensate for low color contrast in links or buttons.

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Alternative colors

Applications

• Corporate Website Background

  Downriver (#072050) can serve as a primary background color for websites aiming for a professional or corporate aesthetic. Its depth evokes trust and reliability, making it suitable for finance, consulting, or technology companies. It can be paired with lighter accent colors such as off-white or pale gray to create a visually balanced and calming user experience. This color provides a solid foundation that can highlight content effectively while maintaining a sense of stability and sophistication. The tone can also be used for headers, footers and dividing sections of a website.

• Interior Design Accent Color

  In interior design, #072050 can be used to create a sophisticated and calming atmosphere in bedrooms or study areas. It works well on accent walls or as the primary color for upholstered furniture. When combined with warmer tones like beige or light wood, it can balance the coolness and create a cozy yet refined space. Accessories in metallic finishes such as gold or brass can add a touch of luxury and enhance the depth of the color, making the room feel both inviting and elegant. The color would create a relaxing and professional environment.

• Fashion

  In fashion, #072050 can be an interesting and effective color, particularly for evening wear or formal attire. This deep and elegant color allows it to bring sophistication to a wide variety of garments and accessories. It can be used in combination with other colors, such as silver or gold for a glamorous look. For menswear, it can be used for suits or blazers paired with lighter shirts to create a polished and professional appearance. Using this color for different fabrics creates new styles.

Complementary color

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