Tory Blue

General Information about Tory Blue

The hex color #104BA4, also known as Tory Blue, is a deep, muted shade of blue that evokes feelings of trust, stability, and sophistication. It is located in the blue-violet portion of the color spectrum and possesses a relatively low saturation, contributing to its calming and understated appearance. In the RGB color model, #104BA4 consists of 6.27% red, 29.8% green, and 64.31% blue. This color is frequently used in branding and design to convey a sense of professionalism, reliability, and intelligence. The name Tory Blue suggests a connection to traditional or established entities, further reinforcing its associations with trustworthiness and authority. This color is more often used in formal contexts to invoke confidence.

The hex color #104BA4 (Tory Blue) presents some accessibility challenges, particularly when used as a foreground color on a white or light-colored background. Its relatively low luminance value results in a contrast ratio that may not meet WCAG (Web Content Accessibility Guidelines) standards for text legibility. Specifically, the contrast ratio should be at least 4.5:1 for normal text and 3:1 for large text (14 points bold or 18 points regular). When using #104BA4 for text, ensure sufficient contrast by pairing it with very light backgrounds or using a lighter shade of blue or a contrasting color like yellow or orange. For decorative elements, the contrast ratio should be at least 3:1. Always test color combinations with accessibility tools to ensure compliance and optimal readability for users with visual impairments. Using this color for important information without proper contrast would make it inaccessible to a significant portion of users.

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Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, Tory Blue can be used for headers, buttons, and other interactive elements to create a sense of trust and stability. It's especially suitable for financial websites or corporate intranets where a professional and reliable image is crucial. Pair it with neutral colors like white, light gray, or beige to balance the intensity of the blue and provide a clean, modern look. Ensure sufficient contrast with text and other elements to maintain accessibility and readability for all users. Consider using it for progress bars, status indicators, or subtle background accents to add depth and visual interest without overwhelming the user interface. When implementing, conduct thorough accessibility testing.

• Interior Design

  In interior design, Tory Blue can serve as an accent color in living rooms or bedrooms to create a calming and sophisticated atmosphere. It can be used for throw pillows, curtains, or wall art to add a pop of color without being too overwhelming. Consider pairing it with natural materials like wood or linen to enhance the sense of tranquility and comfort. For a more dramatic effect, use it as the primary color for a feature wall or furniture piece, balancing it with lighter neutrals and metallic accents. It's well-suited for creating a refined and elegant space, especially when combined with complementary colors like muted yellows or oranges.

• Fashion

  In fashion, Tory Blue can be incorporated into clothing and accessories to create a polished and professional look. It can be used for suits, dresses, or blouses, especially in business or formal settings. Pair it with neutral colors like black, white, or gray for a classic and sophisticated appearance. For a more casual look, combine it with denim or other lighter shades of blue. Accessories like scarves, handbags, or shoes in Tory Blue can add a subtle pop of color to any outfit. The color conveys trustworthiness and competence, making it ideal for creating a strong impression in professional environments. When using this color, be mindful of the color combinations.

Complementary color

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