Tory Blue
General Information about Tory Blue
The hex color #104aba, also known as Tory Blue, is a deep, saturated shade of blue. It is located in the blue region of the color spectrum and is often associated with feelings of trust, stability, and intelligence. In color theory, it is considered a cool color and can evoke a sense of calmness and serenity. This hex code is composed of 6.27% red, 28.63% green and 72.94% blue. It's a popular choice for corporate branding, web design, and other applications where a professional and trustworthy image is desired. Understanding the characteristics and psychological effects of colors like #104aba can be valuable for designers and marketers alike.
The hex color #104aba, also known as Tory Blue, presents moderate accessibility challenges. Its contrast ratio against white text is approximately 4.4:1, which meets the minimum WCAG AA standard for normal text (4.5:1). However, it falls short of the AAA standard (7:1) and might pose readability issues for users with visual impairments or those viewing the content on low-contrast screens. When pairing #104aba with text, it's advisable to use larger font sizes or bold text to improve readability. Alternatively, consider using a lighter shade of blue or a darker background color to increase contrast and ensure the content is accessible to a wider audience. For graphical elements and user interface components, careful consideration should be given to ensure sufficient contrast with adjacent colors.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Tory Blue can be used as a primary color in web design, providing a sense of trust and reliability. Its cool tone makes it suitable for websites related to finance, technology, or healthcare. It can also be used for call-to-action buttons or headings to draw attention to important elements. The color is professional and calming for the user.
Interior Design
In interior design, Tory Blue can create a calming and sophisticated atmosphere. It works well in bedrooms, offices, or living rooms. Pair it with neutral colors like white, gray, or beige to create a balanced look. It can also be used as an accent color in furniture or decor to add a pop of color.
Fashion
In fashion, Tory Blue can be used for both casual and formal wear. It's a versatile color that can be paired with a variety of other colors, such as white, black, or yellow. It can also be used as an accent color in accessories like scarves or handbags.