Ultramarine
General Information about Ultramarine
The hexadecimal color code #101888 represents a shade of blue known as Ultramarine. It is composed of 6.27% red, 9.41% green, and 53.33% blue. In the RGB color model, this translates to 16 red, 24 green, and 136 blue. Ultramarine belongs to the blue color family, often associated with depth, stability, and trust. It is a strong and vibrant color that can evoke feelings of calmness and serenity. In color theory, Ultramarine is considered a cool color, which can create a sense of spaciousness and tranquility. Its usage is often seen in applications requiring a sense of formality and sophistication. When working with Ultramarine, it's important to consider its high blue component, which can impact readability and contrast, especially on screens.
The hex color #101888, also known as Ultramarine, presents accessibility challenges due to its relatively low luminance. When used as a text color, it requires careful consideration of the background color to ensure sufficient contrast for readability, particularly for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as per WCAG guidelines. This color might not be suitable for primary text on light backgrounds. When used for interactive elements like buttons or links, providing clear visual cues beyond color alone is essential. Consider adding borders, underlines, or icons to enhance usability. Thorough testing with accessibility evaluation tools is crucial to ensure compliance with accessibility standards and provide an inclusive user experience. Using a color contrast checker will help determine appropriate color pairings.
Shades
Digital Color Formats
Alternative colors
- #3366cc
A slightly lighter shade of blue, #3366CC offers better readability on white backgrounds while maintaining a similar aesthetic appeal.
- #003399
For better contrast with light backgrounds, #003399 provides a deeper, richer blue that enhances legibility and visual clarity.
- #ADD8E6
As a pastel color that provides a softer feel, while still retaining some of the boldness of the original color
Applications
User Interface Design
In user interface design, Ultramarine can be used as a secondary color to highlight key interactive elements. For example, it can be employed for button hover states, progress bars, or selected menu items. However, its use should be limited to avoid overwhelming the user interface. Because of its intensity, it should be paired carefully to avoid unwanted contrast. In data visualization, this color can be used to represent a specific category in charts or graphs, drawing attention to important trends or values. As such, it can also be used in infographics to emphasize key data points. Careful consideration of colorblindness should be taken into account for this application.
Fashion and Interior Design
In the fashion industry, Ultramarine can be used as an accent color in clothing designs or accessories to add a touch of sophistication and depth. It pairs well with neutral tones like gray, black, or white, creating a balanced and elegant look. In interior design, Ultramarine can be used sparingly to create focal points in a room. A deep blue accent wall, a statement piece of furniture, or decorative accessories can add a sense of drama and luxury to the space. When using this color, be sure to account for the lighting of the room.
Branding and Marketing
Ultramarine is often associated with trust, security, and authority, making it suitable for branding and marketing materials for financial institutions, technology companies, or government agencies. It can be used in logos, website designs, and marketing campaigns to convey a sense of stability and professionalism. As a logo color, Ultramarine gives a feeling of calmness and composure. However, the marketing material should be carefully crafted to avoid any potential misinterpretations.