Persian Blue
General Information about Persian Blue (#0E40BC)
The hexadecimal color code #0e40bc represents a specific shade of blue, often referred to as Persian Blue. In the RGB color model, it is composed of 5.49% red, 25.1% green, and 73.73% blue. This translates to numerical values of 14 for red, 64 for green, and 188 for blue. In the CMYK color model, commonly used for printing, it consists of 92.55% cyan, 65.96% magenta, 0% yellow, and 26.27% black. Persian Blue is often associated with qualities such as trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. It is a versatile color that can be used in various design contexts, from corporate branding to web design, to evoke a sense of professionalism and reliability.
The color #0e40bc, also known as Persian Blue, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low luminance can create insufficient contrast against light backgrounds, making text or interface elements difficult to read. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text to meet WCAG AA standards. When using Persian Blue for text or interactive elements, it's crucial to pair it with a very light color such as white (#ffffff) or a very pale yellow to ensure readability. Alternatively, when it is used as background then the elements need to have lighter colors such as white or yellow to make it accessible. Careful consideration should be given to the context in which it is used and the needs of the target audience. Tools are available to check color contrast ratios and ensure compliance with accessibility guidelines, promoting inclusive design practices.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A lighter shade of blue that offers better contrast against dark backgrounds, improving readability.
- #1e90ff
A more saturated blue that can be used to draw attention to specific elements on a page.
- #778899
A muted blue that provides a softer, more subtle look, suitable for backgrounds or secondary elements.
Applications
Corporate Branding
Persian Blue can be used as a primary brand color to convey trust, stability, and professionalism. Its deep hue creates a sense of authority and sophistication, making it suitable for financial institutions, law firms, or technology companies. Websites can incorporate this color in logos, headers, and call-to-action buttons to create a cohesive and impactful brand identity. Consider pairing it with neutral colors like gray or white to balance its intensity and maintain a clean, modern aesthetic. In print materials, it can be used for text, backgrounds, and graphical elements.
Web Design
In web design, #0e40bc works well for creating visually appealing layouts. It can be used for navigation bars, buttons, and other interactive elements to guide users through the interface. Its rich color adds depth and dimension to the design, while its calming properties help create a positive user experience. Make sure to use an accessible complementary color, such as a light yellow to ensure readability. The hex color can also be applied as background color on section, to draw more attention to particular information. It can also be used for charts and graphs for its data visualization qualities.
Fashion and Cosmetics
In fashion, Persian Blue can be incorporated into clothing designs to add a touch of elegance and sophistication. It can be used for dresses, suits, or accessories to create a statement piece that exudes confidence and style. The color pairs well with other jewel tones like emerald green or sapphire blue, as well as neutral colors like black or white. Additionally, it can be utilized in cosmetic designs, particularly in eye shadows and nail polishes, to enhance the natural beauty of the wearer and create a sense of allure.