Downriver
General Information about #0c1a51
The hexadecimal color #0c1a51, often referred to as 'Downriver', is a deep, muted shade of blue residing in the dark blue spectrum. In the RGB color model, it is composed of 4.71% red, 10.2% green, and 31.76% blue. In the CMYK color model, it consists of 85.61% cyan, 67.75% magenta, 0% yellow, and 68.24% black. This color evokes a sense of depth, mystery, and calmness. Its darker nature lends itself well to designs aiming for a professional, sophisticated, or even somber tone. It finds application in branding, web design, and other creative fields where a sense of stability and depth is desired. The color's association with the ocean's depths adds a layer of intrigue and can be particularly effective in designs related to exploration or reflection.
The hex color #0c1a51, also known as Downriver, presents certain accessibility considerations, particularly in web design. Its darkness means it requires careful selection of foreground text colors to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. White (#ffffff) or very light shades of yellow or orange generally work well against this dark blue background. Using contrast checking tools is highly advisable to confirm compliance. Insufficient contrast can make content difficult or impossible for users with visual impairments to read. Also, be mindful of colorblindness. Ensure that color is not the sole means of conveying important information. Providing alternative visual cues, such as text labels or icons, can enhance accessibility for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Downriver (#0c1a51) is excellent for creating a sense of depth and sophistication in website headers, navigation bars, and background elements. It pairs well with lighter accent colors like gold or white to establish a visually appealing contrast. E-commerce sites focusing on luxury goods, finance or technology can use this color to evoke trust and professionalism. In data visualization, it can represent a lower range in sequential color schemes. The color's calming effect makes it suitable for educational platforms and applications aimed at reducing anxiety.
Interior & Fashion Design
In interior design, Downriver can be used as an accent wall color in living rooms or bedrooms to create a cozy and calming atmosphere. It pairs well with warm, neutral tones such as beige, cream, or light gray for a balanced aesthetic. In fashion, this dark blue can be incorporated into formal wear, such as suits or evening dresses, to convey a sense of elegance and sophistication. It can also be used in accessories like handbags or scarves to add a touch of depth to an outfit. Also great for branding purposes.
Beauty & Graphic Design
In the beauty industry, Downriver can be used for nail polish, eyeshadow, or eyeliner to create a dramatic, sophisticated look. It pairs well with metallic shades like silver or gold for a glamorous effect. In graphic design, this color can be used in branding materials, such as logos and business cards, to convey a sense of stability, professionalism, and trustworthiness. It can also be used in marketing materials, such as brochures and posters, to capture attention and evoke a sense of calm confidence.