Denim
General Information about Denim (#0B66C2)
The color #0B66C2, also known as Denim, is a deep, saturated blue with a touch of coolness. It evokes a sense of reliability, trustworthiness, and stability. In color psychology, blue is often associated with calmness, serenity, and security, making it a popular choice for brands that wish to project these qualities. Denim has a hexadecimal value of #0B66C2, an RGB value of (11, 102, 194) and a CMYK value of (94, 47, 0, 24). The color is frequently used in corporate branding, web design, and interior decoration to create a professional and comforting atmosphere. The cool nature of this blue makes it work well with warmer colors.
The hex color #0B66C2, also known as Denim, presents some accessibility considerations for web development. Its luminance value is relatively low, which means it might not provide sufficient contrast when used as text against a white background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #0B66C2 for text, ensure a high contrast ratio by pairing it with a very light background color. For graphical elements and user interface components, a contrast ratio of 3:1 is recommended. If using it for interactive elements, ensure sufficient visual cues beyond color alone are provided to meet accessibility standards for users with visual impairments. Also, test the color combination with accessibility tools to ensure compliance.
Shades
Digital Color Formats
Alternative colors
- #3498db
A lighter shade of blue that offers better contrast against white backgrounds while maintaining a similar aesthetic.
- #084594
A darker shade of blue that can be used as a background color when #0B66C2 is used for text.
- #5D9EBC
A muted, desaturated blue that can serve as a neutral background, allowing other elements to stand out.
Applications
Web Design
In web design, Denim (#0B66C2) can be used for primary buttons to draw attention to key actions. It's a visually appealing color that can enhance user engagement. Denim can also be applied to navigational elements, such as headers and footers, creating a consistent and professional look. For data visualization, consider using Denim for charts and graphs to represent important data sets. The deep blue hue can effectively convey information while maintaining aesthetic appeal. The use of this color should be carefully thought out in terms of overall design cohesion and brand identity.
Interior & Fashion Design
In interior design, Denim is a great choice to add pops of color to a neutral space. For instance, denim blue accent walls in a bedroom will create a soothing retreat. Furniture such as sofas and armchairs in this hue can be used as focal points in living rooms or studies. In fashion, denim can be used for clothing such as jeans and jackets. It can be used as a background for product photography for an apparel e-commerce website, providing a contrast and making the clothing stand out.
Graphic Design
In print design, Denim can be used for backgrounds, headers, and other elements in brochures and flyers. Its serious, calm demeanor and visual appeal make it an excellent choice to use in reports or official documents, where it brings an air of seriousness and style. In digital illustrations and graphic design, this color can be applied to create depth and contrast, making the artwork stand out.