Endeavour

General Information

The color #0A5AAA, also known as Endeavour, is a dark shade of cyan-blue. It is a combination of 3.92% red, 35.29% green, and 66.67% blue. In the RGB color model, it is composed of these primary colors, indicating a strong presence of blue and green, with a very small amount of red. This results in a cool, somewhat muted tone, reminiscent of deep ocean waters or twilight skies. Endeavour is often associated with feelings of stability, trust, and professionalism. In various cultures, blue is often linked to calmness, serenity, and reliability, making it a popular choice in corporate branding and design where conveying trustworthiness and dependability is crucial.

The hex color #0A5AAA, also known as Endeavour, presents some accessibility challenges, primarily due to its relatively low contrast against lighter backgrounds. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. When using #0A5AAA for text, it is recommended to pair it with white or very light-colored backgrounds to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Using this color for interactive elements like buttons or links requires careful consideration. Ensure that the color provides enough visual distinction from the surrounding content and that hover or focus states are clearly defined to aid users navigating with keyboards or assistive technologies. For graphical elements, ensure they are not the sole means of conveying important information.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, Endeavour (#0A5AAA) can be utilized for creating visually appealing header sections or navigation bars, especially for websites related to technology, education, or corporate services. It evokes a sense of professionalism and trust. The color can also be employed for highlighting call-to-action buttons or important links, but ensuring sufficient contrast with the background is critical. Furthermore, #0A5AAA works well as an accent color in infographics or data visualizations to draw attention to key elements and improve overall aesthetic appeal, and can add a sense of depth and sophistication to the overall design.

• Fashion

  In the realm of fashion, Endeavour (#0A5AAA) presents itself as a versatile and sophisticated color choice. Garments in this hue can convey a sense of confidence and professionalism, making them suitable for business attire or formal events. It can be incorporated into accessories such as scarves or ties to add a pop of color to a neutral outfit. This color also allows for a wide range of combinations. Pairing it with lighter shades like white or beige can create a fresh and airy look, while combining it with darker tones like charcoal gray or black offers a more dramatic and elegant aesthetic.

• Interior Design

  Within the realm of interior design, Endeavour (#0A5AAA) lends itself to creating spaces that feel both calming and sophisticated. Consider employing it as an accent wall color in a living room or bedroom to introduce a subtle touch of color without overwhelming the space. It pairs beautifully with neutral furniture in shades of gray, beige, or white, as well as natural wood tones, establishing a balanced and harmonious atmosphere. The color can also be incorporated into decorative elements such as throw pillows, curtains, or rugs to tie the room together and enhance the overall aesthetic appeal. For optimal impact, make sure to balance it with lighter hues to prevent the room from feeling too dark or somber.

Complementary color

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