Science Blue

General Information

Science Blue, represented by the hexadecimal color code #0A4BDC, is a vibrant and deep shade of blue. It belongs to the blue color family and has a significant presence of blue in its composition. The color is often associated with feelings of trust, stability, and intelligence. In color psychology, blue is known to evoke calmness and serenity, making it a popular choice for corporate branding, particularly in sectors like technology, finance, and healthcare. Its hex code translates to 4.3% red, 29.4% green, and 86.3% blue. The sRGB values are R:10, G:75, B:220. It can be further defined by its CMYK values: C:95, M:66, Y:0, K:14. When perceived, it's seen as a vivid, cool color suitable for creating contrast or for symbolizing reliability.

The color #0A4BDC, also known as Science Blue, has a relatively low luminance. Therefore, it's crucial to consider its contrast ratio against background colors, especially when used for text or interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When pairing this blue with white, the contrast may not be sufficient for users with visual impairments. It's advisable to use darker shades of grey or black for the background to improve readability. Additionally, consider providing alternative ways to convey information, such as using icons or descriptive text, to ensure accessibility for all users. When used for interactive elements such as buttons or links, provide clear visual cues to indicate the element's state (e.g., hover, focus, active) to assist users who rely on these cues to understand the page's structure.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design Accent

  In web design, Science Blue can be used as an accent color to highlight important elements or create a sense of trust and reliability. It's suitable for headers, buttons, and navigation menus, especially for websites related to technology, science, or finance. However, ensure sufficient contrast with the background color to maintain accessibility for all users. Consider using it sparingly to avoid overwhelming the user interface, and combine it with neutral tones to create a balanced and professional look.

• Interior Design Accent

  In interior design, #0A4BDC can be used to create a calming and serene atmosphere. It's often used in bedrooms or bathrooms to evoke a sense of tranquility. It works well when paired with light and neutral colors such as white, beige, or light gray. Consider using it as an accent wall or for decorative elements such as cushions or curtains. However, avoid using it in large quantities, as it can make a room feel cold and impersonal.

• Technology Branding

  This shade of blue evokes a sense of innovation and progress, therefore, Science Blue is fitting for technology companies' logos and branding, especially within areas such as software development, data analysis, and artificial intelligence. It can be effectively utilized to convey an innovative and trustworthy impression, and it's suitable for startups looking to convey their leading-edge capabilities in their branding and marketing materials. Paired with clean, minimalistic fonts and design features, it can enhance the overall sense of modernism and forward-thinking.

Complementary color

Buttons