Science Blue
General Information about Science Blue
Science Blue, represented by the hexadecimal color code #095DDD, is a vivid and energetic shade of blue, often associated with innovation, intellect, and technological advancement. This color exhibits a moderate saturation and brightness, making it eye-catching without being overly harsh. In the RGB color model, it consists of 3.53% red, 36.47% green, and 86.67% blue. Its hue angle is approximately 214 degrees, indicating it leans towards the cyan end of the blue spectrum. Science Blue is commonly used in contexts where a sense of modernity, clarity, and forward-thinking is desired. Given its lively nature, it can effectively draw attention to key elements in both digital and physical designs, it can create a calm feeling at the same time.
The color #095DDD, also known as Science Blue, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low luminance value of 0.21 does not provide sufficient contrast against a white background, failing WCAG standards for normal text (AA) and enhanced contrast (AAA). A contrast ratio of 4.5:1 is needed for AA compliance and 7:1 for AAA compliance. To enhance accessibility, consider using #095DDD with lighter text or interface elements, or use a darker background color. Pairing #095DDD with white text should be avoided, but using it for larger graphical elements and other non-text areas is possible. Ensuring proper color contrast will make your design more inclusive and usable for a wider audience, including those with low vision or color blindness. Also, avoid using it for crucial information or actions if sufficient contrast is not ensured.
Shades
Digital Color Formats
Alternative colors
- #337ab7
A slightly lighter shade of blue that provides better contrast against white backgrounds.
- #003366
A darker shade of blue that offers improved readability when used as text on a light background.
- #808080
Using a grey color can be helpful to ensure readability when the blue color does not comply with contrast guidelines
Applications
Web Design Accent
In web design, #095DDD can be utilized to highlight key interactive elements such as buttons or links, especially on sites that need to convey a sense of innovation or scientific precision. Given its vibrant nature, it works well as a secondary color in branding, helping to add visual interest without overwhelming the primary branding colors. It can be used in charts, graphs, and data visualizations to represent specific datasets, making complex information more easily digestible for users, while keeping a clean, crisp aesthetic. It's also suited for backgrounds of specific sections or banners, provided text contrast is carefully managed to maintain readability, for example, using light or white text over the blue background.
Graphic Design Branding
In graphic design, Science Blue #095DDD is effective in creating visually stimulating marketing materials, where you can grab the target's audience. Given its vibrant hue, it can be employed in logos or branding elements to communicate trustworthiness and technological advancement. Consider using it in infographics to emphasize data points and guide the viewer's eye. Its clarity makes it ideal for creating posters or flyers, where it captures attention and ensures that the message is visible, especially when paired with contrasting text or visuals. Lastly, the color can be used on social media content.
Scientific Visualisations
In scientific visualizations, #095DDD is a popular choice. The clean and professional look and feel makes it a great choice for scientific visualizations. Consider using it to represent temperatures, wave lengths or other measurement results in your visualisations. It is also possible to use the color for scientific publications.