Downriver
General Information about #032354
The hex color #032354, often referred to as "Downriver", is a dark shade of blue-leaning-towards-indigo. In the RGB color model, it is composed of 1.18% red, 13.73% green, and 32.94% blue. It is a very dark color, which places it among the darker hues in the color spectrum. This color is often associated with feelings of depth, stability, and seriousness. In design, it is commonly used to convey a sense of professionalism and trustworthiness. It is important to note that the perceived color can vary slightly depending on the display settings and surrounding colors. Because of its low brightness, it should be used judiciously to ensure that it meets accessibility standards, particularly when used as a background or text color.
The hex color #032354, also known as Downriver, presents certain accessibility challenges, especially when used as a background or foreground color for text. Its low lightness value (dark blue) means that text in standard black or similarly dark hues will likely fail WCAG (Web Content Accessibility Guidelines) contrast ratio requirements. For optimal readability and inclusivity, it's crucial to pair this color with significantly lighter shades. White (#FFFFFF) or very light grays would be better choices to ensure sufficient contrast. Tools like contrast checkers can help verify that the contrast ratio meets the recommended levels (minimum 4.5:1 for normal text and 3:1 for large text). Furthermore, avoid using this color for crucial interactive elements, such as buttons, unless they have clear visual cues and are accompanied by sufficient text contrast. Always consider the needs of users with visual impairments or color blindness when incorporating #032354 into a design.
Shades
Digital Color Formats
Alternative colors
A slightly lighter blue that offers improved contrast while maintaining a similar aesthetic.
A very dark gray that can be used in place of the dark blue for better text readability with lighter text.
A dark desaturated blue that can work well as a background, providing some contrast without being too stark.
Applications
Web Design - Sophisticated Mood
Downriver (#032354) can be used to create a deep, sophisticated mood in web design. It works well in headers or footers to create a sense of professionalism and reliability. Using it sparingly as a background color for sections with light-colored text can also be effective, adding depth without overwhelming the user. However, it’s important to ensure sufficient contrast with text and other elements to maintain readability and accessibility. The color could be part of a darker theme that communicates a sense of seriousness and stability. In addition, it can be combined with other shades of blue for a monochromatic look.
Interior Design - Calm Atmosphere
In interior design, #032354 can be used to create a calm and serene atmosphere. It is well-suited for accent walls in bedrooms or studies, providing a backdrop that promotes relaxation and focus. Consider pairing it with lighter neutrals or warm wood tones to balance the coolness of the blue. This color would work best in rooms with plenty of natural light to prevent it from feeling too dark. It could also be used in smaller doses, such as on furniture or decorative accents, to add pops of color without dominating the space.
Fashion - Formal wear
In fashion, using #032354 in formal wear creates an elegant impression. A blazer, dress or suit in this color has an understated look, that is less loud than black. It also works well with metallic accessories, like silver or gold. For a casual look, it can be used in smaller doses, such as a hat, belt, or bag. Paired with lighter colors like white or cream, it provides a cool contrast.