Science Blue
General Information
The hexadecimal color code #0949CD represents a shade of blue, often referred to as "Science Blue". It is composed of 3.53% red, 28.63% green, and 80.39% blue. In the RGB color model, this translates to 9 red, 73 green, and 205 blue. When expressed in the CMYK color model, commonly used for printing, the color is made up of 96% cyan, 64% magenta, 0% yellow, and 20% black. Science Blue typically evokes feelings of trust, intelligence, and calm. It's often used in branding and design contexts where these qualities are desired. The color is very saturated, which gives it a vibrant and noticeable presence. Its prominence is particularly well-suited for digital applications.
The color #0949CD, also known as Science Blue, presents some accessibility challenges, particularly when used as text against a white background. Its relatively low luminance results in a contrast ratio that may not meet WCAG (Web Content Accessibility Guidelines) standards for normal text (AA compliance). This can make it difficult for users with visual impairments to read the text comfortably. To improve accessibility, consider using #0949CD for larger text elements (headings) or graphic elements where the contrast requirements are less stringent. Alternatively, pair it with a very light background color or use a darker shade of blue to achieve a higher contrast ratio, ensuring readability for all users. When using #0949CD for interactive elements such as buttons, make sure the hover and focus states also provide sufficient contrast to be easily distinguishable. Always test your color combinations with accessibility tools to verify compliance with WCAG guidelines.
Shades
Digital Color Formats
Alternative colors
- #3366ff
A slightly lighter shade of blue that provides better contrast against white backgrounds.
- #003399
A darker shade of blue that ensures higher contrast and readability.
- #1e90ff
A vibrant blue color that can add a pop of color while maintaining a degree of accessibility when paired with the right background.
Applications
Website Design for Healthcare
Science Blue can be used to create a calming and trustworthy feel, making it suitable for websites in the healthcare or technology industries. Its vibrancy provides a pop of color without being too overwhelming, and when incorporated thoughtfully with white space, this makes user interfaces more inviting and easier to navigate. This shade of blue evokes a sense of stability and competence, encouraging visitors to explore the site more confidently. The color works particularly well for call-to-action buttons, guiding users towards key interactions, such as scheduling an appointment or requesting a demo. It creates a cohesive user experience when paired with clean typography and simple layouts.
Product Packaging for Electronics
Science Blue serves as an excellent base for creating eye-catching product packaging. Its association with technological innovation makes it suitable for packaging electronics or software. The clean and modern look the color offers helps products stand out on shelves. Used alongside silver or white accents, the packaging exudes sophistication and reliability. This color works particularly well when combined with minimalist designs, enhancing the perception of quality and value. This creates a memorable impression on consumers, encouraging them to choose the product over competitors. Additionally, pairing this blue with bold typography further elevates the design, ensuring the product information is both visually appealing and easy to read.
Interior Design for Home Offices
In interior design, Science Blue can be used to create a serene and sophisticated atmosphere. It's particularly effective in spaces designed for focus and productivity, such as home offices or studies. It can be paired with neutral tones like grays and whites to maintain a calm environment, or it can be combined with brighter accents like yellow or orange to inject energy into the room. The color is well-suited for painting walls or selecting furniture pieces, providing a sense of depth and elegance. When used as an accent color, such as in artwork or decorative pillows, it adds a pop of color without overpowering the space. The versatility of Science Blue makes it a favorite among interior designers looking to create inviting and functional environments.