Endeavour
General Information about #0853AC
The hex color #0853AC, also known as Endeavour, is a deep, muted shade of blue. It belongs to the blue color family and carries connotations of trust, stability, and professionalism. In the RGB color model, it is composed of 0.03% red, 32.55% green, and 67.45% blue. In the CMYK color model, it is composed of 99% cyan, 52% magenta, 0% yellow, and 33% black. This color is often associated with corporate branding, financial institutions, and government agencies due to its serious and dependable qualities. Endeavour can be effectively used to create a sense of authority and reliability, making it a popular choice for designs that need to convey trustworthiness.
The hex color #0853AC, also known as Endeavour, presents some accessibility challenges, primarily due to its relatively low luminance. When used as a text color, it may not provide sufficient contrast against a white or light-colored background, making it difficult for users with visual impairments to read. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. Therefore, when using #0853AC for text, it is crucial to pair it with a very light background to ensure readability. For interactive elements like buttons or links, it's essential to provide clear visual cues beyond just color to ensure that users can identify and understand the element's purpose. This can include using borders, icons, or text labels. Consider the needs of users with color blindness by using color contrast checkers to evaluate color pairings.
Shades
Digital Color Formats
Alternative colors
- #3366cc
A lighter shade of blue that provides better contrast against white backgrounds, improving readability and accessibility.
- #003366
A darker shade of blue that can be used for text on lighter backgrounds, ensuring sufficient contrast for users with visual impairments.
- #0077cc
A more saturated blue that can be used as an accent color without compromising readability if used sparingly.
Applications
Web Design
In web design, Endeavour (#0853AC) can be used as a primary color for headings, navigation bars, or as an accent color for highlighting key elements. Its depth evokes trust and stability, making it suitable for websites in the finance, technology, or healthcare industries. However, care should be taken to ensure sufficient contrast with background colors for text and interactive elements. Consider using it for backgrounds of hero sections, paired with white or very light text for a modern and professional look. Use this color sparingly for improved user experience.
Interior Design
In interior design, Endeavour can be incorporated as an accent color in furniture, wall art, or decorative accessories. It pairs well with neutral colors like gray, beige, and white, creating a calming and sophisticated ambiance. Consider using it in a bedroom or study to promote relaxation and focus. Accent walls and curtains can also benefit from this hue, but make sure the room receives enough sunlight. Also, this color can be added to give a serious look to a living room.
Fashion
In the fashion industry, Endeavour can be utilized in clothing designs, particularly for formal wear, business attire, or outerwear. It can be paired with neutral colors like black, white, or gray for a classic and sophisticated look. Furthermore, it serves as an excellent choice for accessories such as scarves, handbags, and hats. This deep blue creates a feeling of maturity and can be used in formal events.