Science Blue
General Information about Science Blue
The hexadecimal color code #0770C3 represents a shade of blue commonly referred to as "Science Blue". In the RGB color model, it consists of 07 red, 70 green, and C3 blue. This translates to 1.18% red, 43.92% green, and 76.47% blue. Science Blue is a cool and calming color, often associated with intelligence, technology, and trustworthiness. It falls within the blue color family and is considered a relatively saturated color, giving it a distinct visual presence. The CMYK representation is 94% cyan, 44% magenta, 0% yellow, and 24% black. This color is frequently used in corporate branding, web design, and other visual applications seeking to convey a sense of professionalism and innovation.
The hex color #0770C3, also known as Science Blue, presents several accessibility considerations for web developers. Its dark hue results in a strong contrast against a white background, generally exceeding WCAG (Web Content Accessibility Guidelines) requirements for normal text. This makes it suitable for headlines, buttons, and other interactive elements. However, when paired with darker backgrounds, contrast ratios may fall below acceptable levels, potentially hindering readability for users with visual impairments. Developers should utilize color contrast checkers to ensure sufficient contrast. Furthermore, relying solely on color to convey information is discouraged; supplementary cues like text labels or icons should be included to accommodate users with color vision deficiencies. The luminance of this color is quite low, so care must be taken when using it for large areas of text or UI elements to prevent eye strain.
Shades
Digital Color Formats
Alternative colors
- #4285f4
A slightly lighter shade of blue, #4285F4 offers better visibility on various background colors while maintaining a similar aesthetic.
- #3f51b5
A more neutral blue, #3F51B5 is a good alternative when a more subdued and professional color is desired.
- #2196f3
If the brand requires a brighter blue tone, #2196F3 offers a vibrant and eye-catching option.
Applications
Web Design for Technology
Science Blue can be effectively used to create a sense of trust, reliability, and innovation. Its deep and calming effect makes it ideal for websites in the financial sector, technology industry, and healthcare. It can be used to highlight important information on websites such as buttons, headlines, and links. It is also well used in informational dashboards to distinguish data.
Corporate Branding
Science Blue embodies qualities of intelligence, precision, and modernity, making it a fitting choice for corporate branding materials in technology, science, and education. It can be incorporated in logos, letterheads, and presentations to project an image of professionalism and competence. The depth of the color helps create a feeling of security and knowledge.
Interior Design
The calming nature of Science Blue lends itself well to creating serene and sophisticated interior spaces. It can be used as an accent wall color, paired with neutral tones to create a sense of balance and tranquility. It is also suitable for furniture upholstery, decorative accessories, and textiles to infuse a space with a calming and modern aesthetic. The color can be implemented in living rooms, bedrooms, or offices.