Endeavour
General Information about #0664AE
The hex color #0664AE, also known as Endeavour, is a dark shade of blue that evokes feelings of trust, stability, and professionalism. In the RGB color model, it is composed of 2.4% red, 39.22% green, and 68.24% blue. This color is often associated with corporate branding, government institutions, and financial services due to its perceived reliability and trustworthiness. In color psychology, dark blues are known to promote a sense of calm and security, making them suitable for environments where these emotions are desired. Its relatively low luminance makes it a versatile choice for backgrounds or accents, especially when paired with lighter colors to ensure readability and visual appeal. The Endeavour color is a classic and timeless choice, frequently used in designs aiming to convey authority and sophistication.
The hex color #0664AE, also known as Endeavour, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low luminance value means that text rendered in this color requires careful consideration of contrast ratios. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against its background to ensure readability. When using #0664AE for text, lighter background colors are essential to meet these standards. For graphical elements and user interface components, a contrast ratio of 3:1 is generally sufficient. Websites and applications employing this color should undergo thorough accessibility testing with tools like contrast analyzers and screen readers to identify and address any potential usability issues. Also, providing alternative color schemes can greatly improve the experience for users with color blindness.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A lighter shade that improves readability against white backgrounds while maintaining a similar blue hue.
- #003366
A darker shade useful for creating stronger visual hierarchy and contrast when needed.
- #1e90ff
A brighter hue that offers a vibrant alternative while retaining the essence of a dark blue.
Applications
Website Design
Endeavour (#0664AE) can be effectively used as a primary color in website design to establish a sense of trust and professionalism. It works well for headers, navigation menus, and call-to-action buttons. Paired with neutral background colors like white or light gray, it ensures readability and a clean user experience. Its calming nature makes it suitable for websites in the finance, healthcare, and education sectors, where conveying stability and reliability is crucial. Additionally, the color can be used to highlight important information and guide users through the site, improving overall engagement and conversion rates.
Interior Design
In interior design, #0664AE (Endeavour) can create a sophisticated and serene atmosphere. It is an excellent choice for accent walls in living rooms or bedrooms, providing a calming backdrop for relaxation. The color pairs well with natural materials like wood and stone, enhancing the sense of tranquility. It can also be used in upholstery for sofas and chairs, adding a touch of elegance to the space. Furthermore, incorporating Endeavour in decorative accessories such as cushions, curtains, and artwork can tie the room together, creating a cohesive and stylish look.
Fashion
In the fashion industry, #0664AE can be used in outfits that evoke a feeling of calmness, intelligence, and trust. It can be utilized to make casual outfits, business attire and special occasion dresses, like evening gowns. It is commonly combined with neutral colors, white, gray, and black. However, it can also work well as a contrasting color.