Endeavour
General Information about #0767AD
The hexadecimal color #0767AD, commonly known as Endeavour, is a deep, muted shade of blue. In the RGB color model, it consists of 07 red, 67 green, and AD blue. This color is often associated with feelings of trust, stability, and professionalism. Its relative lack of saturation gives it a sophisticated and understated quality. Endeavour is frequently used in corporate branding, web design, and visual communications where a sense of reliability and competence is desired. The color is part of the blue color family, which is widely known for its calming effects and association with the sky and sea. In color psychology, blue is often linked to intellect, trustworthiness, and efficiency. The hex code #0767AD is a specific representation of this particular shade within the broader blue spectrum.
The hex color #0767AD, also known as Endeavour, presents some accessibility challenges due to its relatively low luminance. When used as text against a white background, the contrast ratio may not meet WCAG (Web Content Accessibility Guidelines) standards for sufficient readability. This is particularly important for users with visual impairments. To improve accessibility, consider using #0767AD for larger text elements or graphic elements where the contrast requirement is less stringent. When using it for text, pair it with a very light background (e.g., almost white) or, ideally, a much darker color for the background to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Another approach is to add a subtle text shadow or outline to enhance the legibility. Thoroughly test the color combination with accessibility evaluation tools to ensure compliance with accessibility standards, providing a better user experience for everyone.
Shades
Digital Color Formats
Alternative colors
- #347ab0
A slightly lighter shade that maintains the essence of Endeavour but improves contrast against white backgrounds.
- #05426b
A darker shade to provide better contrast when Endeavour is used as a background color.
- #0077cc
A more vibrant blue with enhanced luminosity. Perfect for highlighting important elements while maintaining a professional feel.
Applications
Web Design
In web design, #0767AD can be used as a primary color for headers, buttons, and other interactive elements. Its calming yet professional appearance makes it suitable for corporate websites, educational platforms, and online portfolios. It pairs well with neutral colors like white, gray, and light beige to create a clean and modern aesthetic. However, ensure sufficient contrast with text elements to meet accessibility guidelines. The color can also be effectively used for infographics and data visualizations to represent key information in a visually appealing way.
Fashion and Apparel
In the realm of fashion, #0767AD is reminiscent of classic nautical styles and can be used for clothing, accessories, and branding. It can evoke feelings of trust and reliability. The color is often incorporated in apparel designs for both formal and casual wear, such as blazers, dresses, and knitwear. Combining #0767AD with complementary colors like coral or gold can create visually striking outfits. In cosmetics, #0767AD could be used for eyeshadows, eyeliners, or nail polishes, offering a sophisticated touch to any look.
Interior Design
For interior design, #0767AD can be applied to walls, furniture, and decorative accents. It's calming and sophisticated hue that makes it suitable for bedrooms, living rooms, and offices. Paired with warmer tones like yellow or orange, it creates a balanced and inviting atmosphere. As an accent color for cushions, curtains, or rugs, it can add depth and visual interest to a room. Additionally, #0767AD works well in bathroom designs, evoking a sense of cleanliness and tranquility, especially when combined with white tiles and chrome fixtures.