Endeavour

#0767AD

General Information about #0767AD

The hexadecimal color #0767AD, commonly known as Endeavour, is a deep, muted shade of blue. In the RGB color model, it consists of 07 red, 67 green, and AD blue. This color is often associated with feelings of trust, stability, and professionalism. Its relative lack of saturation gives it a sophisticated and understated quality. Endeavour is frequently used in corporate branding, web design, and visual communications where a sense of reliability and competence is desired. The color is part of the blue color family, which is widely known for its calming effects and association with the sky and sea. In color psychology, blue is often linked to intellect, trustworthiness, and efficiency. The hex code #0767AD is a specific representation of this particular shade within the broader blue spectrum.

The hex color #0767AD, also known as Endeavour, presents some accessibility challenges due to its relatively low luminance. When used as text against a white background, the contrast ratio may not meet WCAG (Web Content Accessibility Guidelines) standards for sufficient readability. This is particularly important for users with visual impairments. To improve accessibility, consider using #0767AD for larger text elements or graphic elements where the contrast requirement is less stringent. When using it for text, pair it with a very light background (e.g., almost white) or, ideally, a much darker color for the background to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Another approach is to add a subtle text shadow or outline to enhance the legibility. Thoroughly test the color combination with accessibility evaluation tools to ensure compliance with accessibility standards, providing a better user experience for everyone.

Shades

Digital Color Formats

RGB
7 103 173
RGB7 103 173
Red
Green
Blue
HSL
205.3deg 92.22% 35.29%
205.392.2235.29HSL
Hue
Saturation
Lightness
HWB
205.3deg 2.75% 32.16%
205.32.7532.16HWB
Hue
Whiteness
Blackness
hex#0767AD
rgb7 103 173
hsl205.3deg 92.22% 35.29%
cmyk95.95% 40.46% 0% 32.16%
hwb205.3deg 2.75% 32.16%
xyz-d650.12 0.13 0.41
oklch0.5031 0.1355 248.88
oklab0.5031 -0.05 -0.13
CMYK
95.95% 40.46% 0% 32.16%
95.9540.46032.16CMYK
Cyan
Magenta
Yellow
Key
XYZ-d65
0.12 0.13 0.41
0.120.130.41XYZ
X
Y
Z
OKLCH
0.5031 0.1355 248.88
0.50310.1355248.88LCH
Lightness
Chroma
Hue
OKLAB
0.5031 -0.05 -0.13
0.5031-0.05-0.13LAB
Lightness
Green-Red
Blue-Yellow

Alternative colors

Applications

Complementary color

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