Cobalt
General Information about Cobalt
The hex color #074EAD, also known as Cobalt, is a deep shade of blue. It is created by combining a small amount of red (07), a moderate amount of green (4E), and a high amount of blue (AD). This combination results in a color that is often associated with trust, stability, and knowledge. In color psychology, blue is known to evoke feelings of calmness and serenity. Cobalt, being a darker shade, also conveys a sense of authority and professionalism. It is a popular choice for businesses looking to establish credibility and reliability in their branding. In art, Cobalt blue is a pigment discovered in the early 19th century and has since been widely used by artists for its rich, vibrant hue and stability.
The color #074EAD, a deep cobalt, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, the contrast ratio may not meet WCAG (Web Content Accessibility Guidelines) standards for sufficient readability. This means that users with low vision or color blindness might struggle to distinguish the text. To improve accessibility, consider pairing #074EAD with lighter colors like white, light yellow or light grey. Alternatively, use it for larger text elements, where contrast requirements are slightly relaxed. Also use the color sparingly, as it is a dark color, and might cause discomfort when viewing it for a long time. Always test color combinations with accessibility tools to ensure compliance with WCAG guidelines and provide an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Website Navigation and Buttons
Cobalt, or #074EAD, can be used in website navigation bars to create a sense of professionalism and trust. Its depth can draw the user's eye to important sections of the site, ensuring they don't miss critical information. The color also works well for buttons, particularly when paired with contrasting text, making calls to action stand out. However, it is crucial to use the color sparingly, and focus on good UX to avoid the user from leaving the page.
Interior Design and Branding
In interior design, cobalt brings a touch of sophistication to living spaces. It can be used as an accent wall color to add depth to a room. Cobalt accessories, such as vases or cushions, can provide pops of color that complement neutral color schemes. In branding, the hex color can be used to communicate reliability, stability, and trust. Brands in the financial, tech, or healthcare industries might use cobalt to create a sense of confidence and security.
Fashion and Graphic Design
Cobalt is a popular color choice for formal wear, especially suits and dresses. It provides a sophisticated alternative to black, while still maintaining a sense of elegance. In graphic design, cobalt can be used in posters and flyers to convey a sense of professionalism and authority. It pairs well with white and gold for a classic look, or with brighter colors like yellow or orange for a more modern and dynamic feel. However, it is important to use the color sparingly, and focus on good UX to avoid the user from leaving the page.