Science Blue
General Information about Science Blue
The hex color #074DDF, also known as Science Blue, is a vibrant and deep shade of blue. It belongs to the blue color family and is characterized by its strong, clean tone. This color is often associated with innovation, technology, and intellect, making it a popular choice in fields related to science, education, and modern design. In the RGB color model, #074DDF is composed of 0.27% red, 29.02% green, and 87.45% blue. In the CMYK color model, it consists of 99% cyan, 67% magenta, 0% yellow, and 13% black. Its high blue component contributes to its cool and calming effect, while the subtle presence of red and green provides a slight warmth. Science Blue is well-suited for applications requiring a sense of reliability and technological advancement.
The hex color #074DDF, also known as Science Blue, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value of 0.067 fails to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios in text and user interface components. When used as a text color against a white background, the contrast ratio is approximately 3.04:1, falling short of the minimum requirement of 4.5:1 for normal text and 3:1 for large text. This can make content difficult to read for users with moderate visual impairments. To improve accessibility, consider using a lighter background or darkening the text color to achieve an adequate contrast ratio. It is important to use a color contrast checker to test different color combinations and ensure they meet the accessibility standards. Avoid using this color for important interactive elements without proper contrast.
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Digital Color Formats
Alternative colors
Applications
Web Design
Science Blue (#074DDF) can be used in web design to create a sense of trust and reliability, particularly for websites related to technology, science, or education. Its association with innovation makes it suitable for highlighting new features or products. In UI design, this color can be used to represent links or interactive elements, but only if the contrast ratio is sufficient. This can be achieved by using a lighter background or larger text sizes. As a background color, consider combining it with white or other light neutral colors to achieve a modern and professional look. In data visualization, it could represent a specific category or data set, although care should be taken to ensure differentiation from other colors used in the chart or graph.
Fashion and Interior Design
In the field of fashion, Science Blue can be utilized as a bold accent color in clothing or accessories. Its vibrant tone allows it to draw attention and make a statement. Consider pairing it with neutral colors like gray, white, or black to balance the intensity. It can also be used in athletic wear, where its bright nature can create a dynamic and energetic look. For interior design, use Science Blue to create a focal point in a room, such as an accent wall or a statement piece of furniture. It is most effective in modern or minimalist spaces, where its clarity will stand out without overwhelming the overall design. Accessories like pillows, lamps, or artwork can also incorporate this color to add pops of color and visual interest.
Branding and Marketing
In branding, Science Blue can be a key color for technology companies and educational institutions, as it evokes feelings of innovation and knowledge. Its use in logos can convey a sense of professionalism and trustworthiness. When incorporating it into marketing materials, consider using it to highlight key messages or calls to action. Its high visibility can draw attention to important information. In presentations, Science Blue can be utilized in graphs and charts to represent data, or as a background for slides to convey a sense of authority. However, make sure that text over the color is readable.