Persian Blue
General Information about Persian Blue
The hexadecimal color #0740DF, also known as Persian Blue, is a vibrant and saturated shade of blue that sits prominently in the blue color spectrum. It is composed of 2.75% red, 25.1% green, and 87.45% blue. In the RGB color space, it is represented as RGB(7, 64, 223). Persian Blue is often associated with feelings of trust, loyalty, and wisdom. Its deep and rich tone can evoke a sense of sophistication and elegance. Historically, blue pigments have been prized for their rarity and associated with royalty and high status. In modern usage, Persian Blue can be used in various design contexts to convey a sense of professionalism, stability, and creativity. Its unique and memorable appearance makes it a popular choice for branding and visual communication.
The color #0740DF, also known as Persian Blue, presents some accessibility challenges, especially when used as text on a white background. Its contrast ratio may not meet the WCAG (Web Content Accessibility Guidelines) standards for sufficient contrast, potentially making it difficult for users with visual impairments to read. To ensure accessibility, it's crucial to pair this color with lighter backgrounds or adjust its luminance to increase the contrast. For example, using a very light gray or a pastel yellow as a background could improve readability. When using Persian Blue for interactive elements, such as buttons or links, providing clear visual cues and hover states is also important to enhance usability for all users. Careful consideration of font sizes and weights can also contribute to improved accessibility. Always test color combinations with accessibility tools to verify compliance with accessibility standards and ensure a positive user experience for everyone.
Shades
Digital Color Formats
Alternative colors
- #3366ff
A slightly lighter shade of blue offers better readability and accessibility on light backgrounds.
- #003399
A deeper, more saturated blue provides a bolder look while maintaining acceptable contrast ratios.
- #b0e2ff
A pastel blue offer a softer and calmer aesthetic, suitable for backgrounds or accents where high contrast is not required.
Applications
Financial Website Design
Persian Blue can be used to create a sense of trust and security in financial websites and applications. The deep blue hue suggests stability and reliability, which can instill confidence in users handling sensitive financial information. Pairing it with neutral colors like gray or white creates a professional and clean interface, enhancing user experience and building trust. The color can also be used to highlight important information and calls to action, drawing the user's attention to key elements within the design.
Luxury Beauty Packaging
In the beauty industry, Persian Blue can evoke a sense of luxury and sophistication. It can be used in packaging design for high-end skincare or makeup products to convey a sense of quality and prestige. The color works well with metallic accents like gold or silver, further enhancing the feeling of opulence. It can also be incorporated into branding materials and website designs to create a cohesive and elegant brand image. This blue is particularly effective for brands targeting a discerning clientele who appreciate quality and exclusivity.
Interior Design Accent
Persian Blue can add a pop of color to interior spaces while maintaining a sense of calmness. It works well as an accent wall in living rooms or bedrooms, creating a focal point without being overwhelming. Pairing it with neutral furniture and decor allows the blue to stand out while maintaining a balanced aesthetic. The color can also be used in smaller doses, such as in throw pillows, curtains, or artwork, to add a touch of sophistication to a room. It complements both modern and traditional design styles, making it a versatile choice for various interior design projects.