Regal Blue
General Information about Regal Blue
The hex color #073B77, often referred to as Regal Blue, is a deep, saturated shade of blue. In the RGB color model, it is composed of 0.03% red, 23.14% green, and 46.67% blue. In the CMYK color model, it consists of 99% cyan, 51% magenta, 0% yellow, and 53% black. This combination results in a color associated with sophistication, stability, and depth. Regal Blue is often used to evoke feelings of trust and authority. It’s commonly utilized in branding for corporate entities, financial institutions, and governmental organizations. The color's rich tone makes it a popular choice for designs aiming to project a sense of professionalism and reliability.
The hex color #073B77, also known as Regal Blue, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it necessitates light-colored text for readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to meet WCAG (Web Content Accessibility Guidelines) AA standards. Insufficient contrast can make content difficult to read for individuals with visual impairments, including those with low vision or color blindness. Tools are available online to check color contrast ratios to ensure compliance with accessibility standards. Thoughtful consideration should be given to the color pairings used with #073B77 to ensure an inclusive user experience. When using this color, ensure the text color is bright to meet accessibility requirements.
Shades
Digital Color Formats
Alternative colors
- #2E64FE
A slightly lighter blue that provides better contrast against dark text.
- #5D9EBC
A desaturated blue which can be used to create a more muted and calming aesthetic.
- #333333
A dark shade of gray that can be used for text to create a stronger visual hierarchy. It offers higher contrast against lighter backgrounds, improving readability and accessibility for users with visual impairments.
Applications
Corporate Branding
Regal Blue can serve as a strong brand identity color for financial institutions, insurance providers, and corporate entities. Its association with stability and trustworthiness makes it ideal for establishing a sense of security and professionalism. It is frequently used in logos, websites, and marketing materials to reinforce brand values and create a lasting impression. The color's deep and authoritative tone conveys reliability and competence, which is essential for building customer confidence and loyalty.
Web Design
In web design, #073B77 can be used for navigation bars, headers, and footers to create a visually appealing and structured layout. Its dark shade provides a clear distinction between different sections of a webpage, enhancing user navigation and overall user experience. When paired with complementary or contrasting colors for text and interactive elements, it can improve readability and engagement. Thoughtful application of this color can lead to a professional and user-friendly design.
Fashion Design
In the fashion industry, Regal Blue can be used for dresses, suits, or accent pieces to convey sophistication and elegance. This color suits perfectly for elegant dresses and formal attires. Regal blue can also be combined with bright colors such as pink or yellow to give a more fashionable and trendy look. It can also be used for accessories such as scarves and handbags.