Endeavour
General Information
The hexadecimal color #0A54AA, also known as Endeavour, is a dark shade of blue that evokes feelings of depth and stability. It is composed of 3.92% red, 33.53% green, and 66.67% blue. In the RGB color model, it is represented as (10, 84, 170). This color is often associated with trust, loyalty, and intelligence, making it a popular choice for branding and design in industries that seek to project these qualities. Its cool tone can create a sense of calmness and sophistication, making it versatile for both digital and physical applications. The name 'Endeavour' suggests a sense of ambition and striving, further adding to its appeal. This color is suitable for creating balanced visual hierarchies and effective user interfaces.
The color #0A54AA, also known as Endeavour, presents specific accessibility considerations. With a relatively low luminance, it requires careful contrast management, especially for text. When used as a background, pairing it with light text is crucial to ensure readability, ideally meeting WCAG (Web Content Accessibility Guidelines) AA standards, which require a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. If used for interactive elements like buttons or links, sufficient contrast is essential to help users distinguish these elements easily. For users with visual impairments, the color's subtle hue might be challenging to perceive if not appropriately contrasted with surrounding colors. Implementing features like customizable color schemes can greatly improve accessibility for a wider range of users. It's also good to consider using colorblindness simulators to preview how the color is perceived by individuals with different types of color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #0A54AA can be effectively used as a primary color for headers, buttons, and navigational elements to establish a professional and trustworthy brand identity. Its calm and collected hue is well-suited for websites related to finance, technology, or education, where conveying stability and knowledge is essential. The color works well with clean, minimalist layouts and can be complemented by neutral shades like white, gray, or light beige. It is important to ensure sufficient contrast with text and interactive elements for optimal readability and usability.
Interior Design
In the realm of interior design, #0A54AA can be incorporated to create a serene and sophisticated atmosphere. The color can be applied to accent walls, furniture upholstery, or decorative accessories. It pairs beautifully with natural materials like wood and stone, as well as metallic accents like gold or silver. Using this color in bedrooms or living rooms can induce a calming effect, while in office spaces, it can promote focus and productivity. The color can be integrated into spaces by incorporating it into textiles, art or by painting walls.
Fashion
In fashion, #0A54AA can be utilized to create elegant and refined looks. The color is well-suited for both casual and formal attire and can be seen in dresses, suits, and accessories. A deep blue, can be used for work attire to create a professional look, or can be used for accent pieces, such as scarfs and hats, to add sophistication to outfits. It pairs well with neutral colors like black, white, and gray, as well as complementary colors like yellow or orange. The color can also be used to create monochromatic outfits for a sleek and modern aesthetic.