Persian Blue
General Information about Persian Blue
Persian Blue, with the hex code #072ADF, is a vibrant and saturated shade of blue that evokes feelings of depth, stability, and confidence. This color is often associated with royalty and trust, making it a popular choice for brands seeking to project these qualities. In color psychology, blue is known to have a calming effect, promoting relaxation and focus. Persian Blue, with its slightly darker tone, adds a touch of sophistication and elegance. It’s not a naturally occurring pigment, instead, it is a combination of blue and violet, a spectral colour. This hexadecimal number specifies its appearance in the sRGB color space, which is a ubiquitous standard in digital displays.
The contrast ratio of #072ADF against white is 9.92:1, which meets WCAG AAA standards for text and graphics. However, against black, the contrast ratio is 2.13:1, which does not meet WCAG standards. Therefore, when using #072ADF, it's crucial to use it with a light background like white or a very light gray to ensure readability and accessibility for users with visual impairments. Avoid pairing it with dark backgrounds. For enhanced accessibility, consider using a slightly lighter shade of blue if a dark background is necessary, or ensure that text size is significantly increased to meet the minimum contrast requirements. Also, provide alternative cues besides color to convey information.
Shades
Digital Color Formats
Alternative colors
- #3469ff
A lighter shade of blue that provides better contrast against dark backgrounds, enhancing accessibility and readability in various applications.
- #5f9ea0
A more muted blue that can serve as a sophisticated alternative, offering a calming and professional aesthetic.
- #00008b
A darker, more saturated blue that will create a sense of depth and is suitable for creating visual interest.
Applications
Web Design and Branding
In web design, Persian Blue is perfect for highlighting interactive elements like buttons and links. Its vibrancy draws the user's eye and signals interactivity, improving user experience. In branding, it can be used to create a strong and trustworthy brand image. It's also effective for data visualization, helping distinguish different data sets clearly. Use with care, as overusing this color can be overwhelming. Consider its impact and balance it with neutral colors to ensure a pleasing visual experience.
Fashion and Interior Design
In fashion, Persian Blue can be used as a statement color in clothing and accessories. A dress or scarf in this color will stand out and add a touch of elegance and confidence to the overall look. It pairs well with neutral colors like white, black, and gray, as well as complementary colors like orange and gold. In interior design, Persian Blue can be used to create a focal point in a room. A statement wall or piece of furniture in this color will add depth and richness to the space. It can also be used in smaller accents, such as pillows and throws, to add a pop of color to a neutral room.
Data Visualization and Presentations
Persian Blue is an excellent choice for creating visually appealing and informative charts and graphs. Its distinct hue allows for clear differentiation between datasets, making complex information more accessible and easier to understand. In presentations, use this color to highlight key data points, emphasize important findings, or create visually striking title slides that capture the audience's attention right from the start. When incorporating Persian Blue, balance it with neutral tones to prevent visual fatigue and maintain a professional aesthetic.