Cobalt
General Information about Cobalt (#0649AE)
Cobalt, represented by the hexadecimal color code #0649AE, is a deep shade of blue that evokes feelings of trust, stability, and intelligence. It belongs to the blue color family and is often associated with professionalism, reliability, and serenity. In the RGB color model, #0649AE is composed of 0.47% red, 28.63% green, and 68.24% blue. In the CMYK color model, it consists of 99% cyan, 57% magenta, 0% yellow, and 32% black. This color is frequently employed in branding and design to convey a sense of trustworthiness and sophistication, making it a popular choice for corporate identities and marketing materials. Cobalt blue has a long history of use in art and design, dating back to ancient times when it was derived from cobalt oxide.
The color #0649AE, a deep cobalt blue, presents some accessibility challenges. Due to its low luminance, it necessitates careful consideration for contrast ratios, especially when used for text or interactive elements. When using #0649AE as a background, ensure that the foreground text is white or a very light color to achieve a contrast ratio of at least 4.5:1 as per WCAG guidelines for AA compliance, and 7:1 for AAA compliance. Using tools to check color contrast is crucial. Avoid pairing it with other dark colors, as this can make content difficult to read for users with visual impairments. When used for links or buttons, provide additional visual cues, such as underlines or borders, to ensure that users can easily identify interactive elements. Moreover, use sufficient text size so that readability and contrast is improved.
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Digital Color Formats
Alternative colors
Applications
Web Design and UI/UX
In web design, #0649AE can be used for headers, navigation bars, or call-to-action buttons to create a sense of trust and professionalism. Its depth makes it suitable for backgrounds when paired with contrasting text. In UI/UX design, this color serves well for highlighting key interactive elements, guiding users through the interface. For data visualization, this color is appropriate to represent specific categories or highlight important datasets. Careful consideration of contrast ratios is important when using this color in web design. The application in print media can be for branding elements, letterheads, or business cards, offering a sophisticated and modern aesthetic.
Fashion and Interior Design
In fashion, #0649AE can be utilized in formal wear, accessories, or as an accent color to convey elegance and sophistication. It pairs well with neutral colors like gray, white, or black, and can also be combined with brighter colors for a more striking look. For interior design, this color can be used for accent walls, furniture upholstery, or decorative items, providing a sense of calm and depth to a room. It works particularly well in spaces where a sense of serenity and focus is desired, such as bedrooms or studies.
Branding and Marketing
In branding and marketing, #0649AE is suitable for creating logos, marketing materials, and website designs that aim to project professionalism, reliability, and innovation. It is commonly used in the finance, technology, and education sectors. For graphic design, this color can be used to create visually appealing posters, flyers, and social media graphics. It pairs well with complementary colors and can be used to create a sense of depth and dimension. Using this color in different percentages can create a variety of mood and feelings, ranging from tranquility to excitement.