Congress Blue
General Information
Congress Blue, represented by the hex code #063E95, is a deep, rich shade of blue that evokes feelings of trust, authority, and stability. It is often associated with professional environments, government, and institutions. In the RGB color model, it consists of 2.4% red, 24.3% green, and 58.8% blue. In the CMYK color model, it's composed of 96% cyan, 59% magenta, 0% yellow, and 41% black. This color's depth makes it suitable for creating a sense of importance and reliability, making it a popular choice for branding and visual design in sectors aiming to convey these qualities. The name Congress Blue subtly suggests associations with governmental or legislative bodies, reinforcing its perception of formality and trustworthiness.
The hex color #063E95, also known as Congress Blue, presents some accessibility challenges. Its dark hue means it needs careful consideration when used as a text or background color. According to WCAG guidelines, sufficient contrast between text and background is crucial for readability, especially for users with visual impairments. For body text, a contrast ratio of at least 4.5:1 is recommended, while for large text (14pt bold or 18pt regular), a ratio of 3:1 is considered acceptable. When using Congress Blue, ensure that the accompanying text is a light color like white or a very light shade of yellow to meet these contrast requirements. Tools like WebAIM's Contrast Checker can help verify compliance. Also, avoid using this color alone to convey important information; supplement it with text or other visual cues. Furthermore, consider users with color blindness and test color combinations to ensure that critical information is discernible.
Shades
Digital Color Formats
Alternative colors
- #1e90ff
A slightly lighter blue that provides better contrast against dark backgrounds while maintaining a similar aesthetic.
- #2962ff
A more vibrant blue that can draw attention and is often used in UI elements.
- #333333
A dark grey is often used as background color in websites and applications, therefore this color is a good alternative.
Applications
Financial Websites
Congress Blue, with its sophisticated and authoritative feel, is ideal for financial websites and applications. It conveys trust, stability, and professionalism, crucial for platforms dealing with sensitive financial information. This color can be used in website headers, data visualization elements (charts and graphs), and call-to-action buttons to guide users through important processes like investment or account management.
Educational Platforms
In the realm of education, particularly for higher education institutions or online learning platforms, Congress Blue can evoke a sense of knowledge, tradition, and academic excellence. It is suitable for branding elements, website backgrounds, and visual aids. Utilizing this color in combination with clean typography can create a professional and trustworthy learning environment.
Fashion Industry Branding
Congress Blue can be used as a primary color for branding and visual elements in the fashion industry, especially for brands focusing on formal or classic styles. It can be applied to logos, packaging, and website designs. The color conveys a sense of timeless elegance and sophistication, suitable for brands aiming to project a sense of luxury and refinement. This color works well in both digital and print media.