Science Blue
General Information about Science Blue
The color #0468E2, commonly known as Science Blue, is a vibrant and captivating shade in the blue color family. It's characterized by its strong presence and energetic feel, making it a popular choice in various design applications. In the RGB color model, it consists of 1.57% red, 40.78% green, and 88.63% blue. Its energetic nature makes it suitable for use in branding and marketing materials aimed at conveying innovation and progress. Science Blue's visual impact makes it an excellent choice for applications where grabbing attention is crucial. Its hexadecimal representation makes it easy to use consistently across digital platforms, ensuring that the branding remains consistent.
The hex color #0468E2, also known as Science Blue, offers moderate accessibility. Its contrast ratio against white is approximately 3.8:1, which is below the WCAG AA standard of 4.5:1 for normal text. Therefore, using #0468E2 for text on a white background might be challenging for users with visual impairments. To improve accessibility, consider using it for larger text (14pt bold or 18pt regular) where the WCAG AA requirement is 3:1, which it meets. Alternatively, pair it with a darker background color to increase the contrast ratio. When using this color for interactive elements like buttons, ensure sufficient visual cues, such as clear borders or distinct hover states, are in place. Providing alternative text descriptions for images and icons that use this color is also crucial for users relying on screen readers. Remember to test color combinations with accessibility evaluation tools to verify compliance with WCAG guidelines and accommodate diverse user needs.
Shades
Digital Color Formats
Alternative colors
- #0359c2
A slightly darker shade of blue that provides better contrast against white backgrounds, enhancing readability.
- #2887ff
A lighter shade of blue that can be used as a highlight color or for decorative elements without overpowering the design.
- #5d9cec
A desaturated blue that works well as a background color or in situations that need a muted blue tone.
Applications
Web Design
In web design, Science Blue can be utilized for primary buttons and interactive elements to draw user attention. Its vibrant hue makes it suitable for highlighting key calls-to-action, ensuring users can easily identify and engage with important features. The color's association with technology and innovation makes it effective for websites in the software, technology, and education sectors. However, its use in text should be carefully considered due to contrast issues. When used with data visualizations, Science Blue can effectively differentiate datasets and enhance visual appeal. It also works well for background accents when darkened appropriately.
Interior Design
In interior design, #0468E2 can be used as an accent color in modern and minimalist spaces. It can add a pop of color to otherwise neutral environments. Consider using it in artwork, decorative pillows, or statement furniture pieces to create visual interest without overwhelming the space. Due to its energetic feel, use it in moderation, especially in rooms meant for relaxation. The color pairs well with grays, whites, and light wood tones to create a balanced and contemporary look. It can also be effectively used in children's rooms or play areas to stimulate creativity and playfulness.
Fashion
In fashion, Science Blue can be incorporated into both casual and formal wear. It is suitable for dresses, shirts, and accessories. It can be particularly effective when used in sporty or athleisure wear, reflecting energy and dynamism. To balance the brightness, pair it with neutral colors like black, white, or beige. For a bolder statement, combine it with complementary colors like yellow-orange. The color is also suitable for accessories like scarves, handbags, or shoes, adding a vibrant touch to an outfit. However, it should be used carefully in formal attire to ensure it aligns with the event's tone.