Endeavour
General Information about #0351B1
The hexadecimal color #0351B1, also known as Endeavour, is a dark shade of blue. It is composed of 1.18% red, 31.76% green, and 69.41% blue. In the RGB color model, this translates to 3 red, 81 green, and 177 blue. The corresponding CMYK color code is 98% cyan, 54% magenta, 0% yellow, and 31% black. In the HSL color space, #0351B1 has a hue of 214 degrees, a saturation of 98.3%, and a lightness of 35.3%. This color is often associated with feelings of trust, stability, and depth. Its depth of color makes it a good candidate for backgrounds. The name 'Endeavour' likely refers to the ship of Captain James Cook, reflecting a sense of exploration and discovery, making it a strong visual representation of companies that want to show they are trustful.
The hex color #0351B1, also known as Endeavour, presents some accessibility challenges, especially when used as a background color for text. Due to its low lightness value, it requires careful consideration of color contrast ratios to ensure readability. A general guideline is to aim for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, as defined by the WCAG (Web Content Accessibility Guidelines). When using #0351B1 for text or interactive elements, it's crucial to pair it with a sufficiently light color to meet these contrast requirements. White or very light shades of gray are often suitable choices. Tools like online contrast checkers can be invaluable in verifying compliance. Failing to meet these standards can exclude users with visual impairments, hindering their ability to perceive and interact with the content. Furthermore, consider providing alternative styling options to allow users to customize the color scheme to their preferences.
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Applications
Brand Identity and Web Design
Endeavour (#0351B1) can serve as a primary brand color, conveying trust, stability, and innovation. Its deep blue hue evokes a sense of professionalism and reliability, making it ideal for companies in finance, technology, or consulting. In web design, it can be used for headers, navigation bars, and call-to-action buttons. Complementary colors like yellows or oranges can provide visual contrast and attract attention to key elements. Its use should be balanced to avoid overwhelming the user, so whitespace and lighter accent colors are important to consider. The color also would work well on backgrounds of websites.
Interior Design Accent
In interior design, Endeavour (#0351B1) can be used as an accent color in a room with neutral walls. It can add a pop of color to throw pillows, curtains, or artwork. It pairs well with light gray, white, and natural wood tones, creating a sophisticated and calming atmosphere. For a bolder look, consider using it as a wall color in a small space like a study or powder room. However, using it in big rooms is not advised, because the darkness of the blue tone might be too overwhelming. The color creates an intimate ambiance, perfect for relaxating.
Fashion and Apparel
In fashion, Endeavour (#0351B1) can be used to create elegant and sophisticated outfits. A dress or blazer in this color can be paired with neutral accessories for a classic look. It also works well with other cool tones like gray and silver. For a bolder statement, consider pairing it with contrasting colors like mustard yellow or coral. This color exudes confidence and style, making it suitable for both formal and casual occasions. Blue colored jeans are popular and can be combined with #0351B1 for a complete outfit.