Persian Blue
General Information about Persian Blue
Persian Blue, represented by the hexadecimal color code #043AD2, is a deep and captivating shade of blue. It belongs to the blue color family, known for its associations with trust, stability, and intelligence. In the RGB color model, #043AD2 is composed of 1.57% red, 22.75% green, and 82.35% blue. This color's prominence of blue makes it part of the cool color spectrum. Persian Blue can evoke feelings of serenity and professionalism, making it a versatile choice for various design applications. Its CMYK values are C:99, M:72, Y:0, K:18. It is a deep, saturated blue that leans towards a slightly cool tone, making it both visually appealing and impactful. The name 'Persian Blue' suggests historical or cultural significance, potentially linking it to pigments or dyes used in Persian art and textiles.
The hex color #043AD2, also known as Persian Blue, presents some accessibility challenges. Its low lightness value, combined with a moderate saturation, means that text rendered in this color on a white background (or vice versa) may not provide sufficient contrast for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Testing with a contrast checker is crucial. Using this color for purely decorative elements poses less of an accessibility concern. When incorporating #043AD2 in user interfaces, it's vital to pair it with a carefully selected foreground or background color to ensure readability and usability for all users, including those with low vision or color blindness. Always prioritize accessibility to create an inclusive design.
Shades
Digital Color Formats
Alternative colors
- #1e90ff
A slightly lighter shade offers better contrast against white backgrounds, improving readability for users with visual impairments.
- #002699
A darker shade maintains the richness of the blue while ensuring sufficient contrast when used as a background for light-colored text.
- #3b5998
This color preserves the vibrancy of the original color, while offering an alternative with increased accessibility for a broader range of users.
Applications
Corporate Branding
Persian Blue (#043AD2) evokes a sense of trust, stability, and intelligence, making it ideal for branding materials related to financial institutions, technology companies, and educational platforms. Its rich hue can be incorporated into logos, website designs, and marketing collateral to convey professionalism and reliability. The color's association with depth and knowledge can also be leveraged in the design of learning resources and online courses. This blue is a good base for building trust with your client base.
Web Design
In web design, #043AD2 can be effectively used for call-to-action buttons, hyperlinks, and navigational elements. Its vibrant presence can guide users through the website and encourage engagement. When used strategically, this color can enhance the user experience and improve conversion rates. Ensure sufficient contrast with surrounding elements for optimal accessibility. The rich and deep shade can add personality to an otherwise plain webpage.
Data Visualization
Persian Blue is frequently employed in data visualization to represent key metrics, highlight trends, and provide visual clarity. Its distinct shade stands out effectively on charts, graphs, and infographics, allowing viewers to quickly grasp important information. When used in conjunction with other complementary colors, #043AD2 can add depth and dimension to visual presentations. The color improves information absorbation, which is the intention with using graphs and charts.