Science Blue
General Information
The hex color code #0368E3 represents a shade of blue known as Science Blue. In the RGB color model, it consists of 1.18% red, 40.78% green, and 89.02% blue. This color is a vibrant, medium-dark blue that tends to evoke feelings of intelligence, technology, and innovation. It is often used in contexts related to science, education, and modern technology. Science Blue has a relatively low saturation, giving it a somewhat muted appearance despite its high blue component. The color can be effectively employed in digital designs, branding materials, and even interior decorating to create a sense of trust and sophistication. Understanding its composition and characteristics is essential for designers aiming to leverage its unique properties effectively.
The hex color #0368E3, also known as Science Blue, presents some accessibility considerations for web design. Its relatively low luminance value may create contrast issues when paired with light-colored text or interface elements. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #0368E3 as a background, ensure that any foreground text meets these contrast requirements. Consider using a color contrast checker tool to verify compliance. Additionally, avoid using color as the sole means of conveying important information, as this can exclude users who are colorblind. Always provide alternative cues, such as text labels or icons, to ensure that all users can access the full content.
Shades
Digital Color Formats
Alternative colors
Applications
User Interface Design
In user interface design, Science Blue can serve as a primary color for buttons, links, and other interactive elements. Its bright and energetic tone can attract user attention and signal interactivity. However, it is crucial to maintain sufficient contrast with the background to ensure readability and usability. It can also be used to highlight important information or to guide users through a process. When designing for mobile devices, consider the impact of screen brightness and ambient lighting on color perception. Test your designs on different devices and in various lighting conditions to ensure optimal visibility and accessibility. Furthermore, #0368E3 works well in data visualization to represent different data series or categories.
Branding
In branding, Science Blue can convey a sense of innovation, technology, and trustworthiness. It is often used by companies in the tech industry or those seeking to project a modern and forward-thinking image. The color can be incorporated into logos, websites, and marketing materials to create a cohesive and recognizable brand identity. When using Science Blue in branding, consider its psychological effects on the target audience. Blue is generally associated with calmness, stability, and intelligence. Ensure that the color aligns with the overall brand message and values. Also, keep in mind cultural differences in color perception when branding for global markets.
Fashion
Science Blue can be utilized in fashion to create striking and eye-catching designs. It can be used as a primary color for clothing or as an accent color for accessories. The color pairs well with neutrals like white, gray, and black, as well as complementary colors like orange. When designing for fashion, consider the fabric type and its impact on color appearance. Different fabrics may absorb or reflect light differently, which can alter the perceived color. Also, be mindful of seasonal trends and cultural preferences when incorporating Science Blue into fashion designs. Use it for swimwear, sporty outfits or even in combination with dark jeans.