Endeavour

General Information

The hex color #0366B1, also known as Endeavour, is a deep, slightly desaturated blue hue. In the RGB color model, it is composed of 1.18% red, 40% green, and 69.41% blue. This color is often associated with stability, trust, and professionalism, making it a popular choice in corporate branding and web design. Its hexadecimal representation allows for precise color reproduction across various digital platforms, ensuring consistency in visual communication. Endeavour's balanced composition of primary colors contributes to its versatile nature, making it suitable for a wide range of applications from digital interfaces to print media. Understanding the color's attributes and associations can help designers effectively leverage its strengths in creating impactful visual experiences.

The hex color #0366B1, also known as Endeavour, presents specific accessibility considerations for web developers. Due to its relatively low luminance, using this color as the sole foreground on a white or light background may not provide sufficient contrast for users with visual impairments, potentially failing WCAG (Web Content Accessibility Guidelines) standards for contrast ratio. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Therefore, developers should carefully evaluate the background color in relation to #0366B1 and ensure adequate contrast is achieved. Using tools like contrast checkers can help assess compliance. If contrast is insufficient, consider using a lighter shade of text or a darker background to enhance readability and inclusivity. It's also advisable to consider color blindness simulators to verify color distinctions for users with color vision deficiencies. This ensures that essential information isn't lost due to color-related accessibility issues.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design for Tech Companies

  Endeavour (#0366B1) can be effectively used as a primary color in website designs for technology companies or startups. Its vibrant yet professional tone conveys trust and innovation. In UI design, it can highlight interactive elements such as buttons and links, guiding users through the interface. Furthermore, it works well in data visualizations to represent key metrics or trends, making complex information more accessible and engaging. This color promotes a sense of stability and modernity, ideal for branding and communication materials.

• Fashion and Apparel

  In the realm of fashion, Endeavour (#0366B1) can be used as an accent color in clothing or accessories to add a pop of sophistication. It pairs well with neutral tones like gray, white, or black, creating a balanced and stylish look. This color is also suitable for sportswear, conveying a sense of energy and performance. In cosmetic applications, it can be used in eye shadows or eyeliners to create a striking yet elegant appearance, complementing various skin tones. The versatility of Endeavour allows it to be adapted to both casual and formal wear, making it a valuable addition to any designer's palette.

• Interior Design

  Endeavour (#0366B1) can be incorporated into interior design to create a calming and modern atmosphere. It can be used as an accent wall color in living rooms or bedrooms, providing a soothing backdrop for relaxation. In office spaces, it can enhance productivity and focus by promoting a sense of tranquility. Additionally, it can be used in furniture upholstery or decorative items to add a touch of elegance and sophistication. When combined with lighter shades and natural materials, it creates a harmonious and inviting environment, suitable for both residential and commercial spaces.

Complementary color

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